Manager, Consumer Marketing & DTC Strategy

Mallinckrodt Pharmaceuticals; Malvern (Chester County); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Keenova seeks a Manager of Consumer Marketing to lead brand strategy and DTC execution for its specialty portfolio. The role requires working cross-functionally with medical, regulatory, and agency partners to shape campaigns and optimize spend across channels.

With 8+ years in marketing in regulated environments, you will drive insights, brand positioning, and tactical plans while managing ROI and cross-brand opportunities. This is a hybrid role with travel up to 20%.

Qualifications

• Bachelor's degree in marketing or related field required; MBA preferred.
• 8+ years marketing or commercial experience in regulated environment.
• Brand management experience with knowledge of therapeutic areas.
• DTC marketing experience including media planning, campaign development, and insights.
• Ability to align consumer strategy with broader brand approach and manage ROI.

Responsibilities

• Develop short and long-range consumer strategy plans with clear objectives and resources.
• Lead consumer messaging and multi-channel campaigns across TV, web, email and social.
• Collaborate with cross-functional teams and agencies to execute plans on time and budget.
• Monitor market dynamics and provide optimization recommendations based on data.
• Translate brand strategy into integrated multichannel tactical plans and KPIs.

Skills

Brand management

DTC marketing

Media planning

Analytics

Strategic leadership

Education

Bachelor's degree in marketing

MBA or Advanced Degree

Tools

MS Office

Job description

Keenova seeks a Manager of Consumer Marketing to lead brand strategy and DTC execution for its specialty portfolio. The role requires working cross-functionally with medical, regulatory, and agency partners to shape campaigns and optimize spend across channels.

With 8+ years in marketing in regulated environments, you will drive insights, brand positioning, and tactical plans while managing ROI and cross-brand opportunities. This is a hybrid role with travel up to 20%.