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Keenova in Malvern, PA is seeking a Product Manager to support the professional/HCP marketing strategy for a new product launch and in-line products. You will translate brand strategy into tactical deliverables and work closely with Marketing and cross-functional partners to energize field force engagement.
The role emphasizes strong execution, budget management, and development of field resources, with travel up to 30%. Bachelor's required, MBA preferred, 2+ years pharma experience.
Job Description Summary
The Product Manager will support execution of the professional/HCP marketing strategy for a new product launch and in-line products, translating brand strategy into tactical deliverables that enable effective field force engagement. Working closely with Marketing and cross-functional partners, this individual will help bring the brand strategy to life through strong execution, sales force resource development, brand planning support, and launch readiness activities for a first-in-category product.
Manages execution of assigned HCP marketing tactics, translating approved brand strategy into field resources, project plans, and launch deliverables. Supports brand planning, forecasting, and budget management through performance insights, field feedback, execution learnings, and spend tracking. Partners cross-functionally with Sales, Training, Analytics, Regulatory, Legal, Medical, agencies, and other stakeholders to develop, approve, and implement assigned initiatives. Maintains understanding of product performance, customer insights, market dynamics, and competitive activity to identify opportunities, risks, and execution barriers. Ensures promotional materials and field resources are customer-focused, strategically aligned, and compliant with applicable requirements.
30% Travel may be required
Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
At Keenova, we believe that no one should be alone in their pursuit of better health. This purpose drives us as we pair quality therapeutics with human support-showing up in big moments and small to help patients find comfort and confidence. We bring deep expertise and resolve to every therapeutic area we serve, including immunology, urology, men's health, orthopedics, critical care, and pediatric endocrinology. We work with patients, care partners, and physicians to help them navigate healthcare system complexity and access therapies that make a meaningful difference. We are Keenova-keen to solve, keen to serve. Learn more at www.keenova.com. At Keenova, we know that we contribute to something that matters because we make quality products that impact patient lives. Our dynamic work environment provides unique experiences for employees to grow and develop. Invest in your own career with Keenova and let’s do something dynamic together. Keenova provides equal employment opportunities to applicants and employees without regard to race; color; gender; gender identity; sexual orientation; religions practices and observances; national origin; pregnancy, childbirth, or related medical conditions; protected veteran status; disability; or any other category protected by law. Additional information on Keenova’s hiring practices may be found by clicking
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