Pharma Media Director — Integrated Strategy & Planning

Clutch; United States; On-site; USD 140,000 - 200,000; Full time

Job summary

Clutch is seeking an experienced Associate Media Director with a strong pharmaceutical advertising agency background to lead integrated media strategy, planning, and execution across HCP and DTC brands.

You will collaborate with cross-functional teams to deliver data-driven campaigns, manage large media budgets, and mentor junior staff while ensuring compliance with industry regulations.

Qualifications

• Pharmaceutical advertising agency experience required.
• 7+ years of media strategy and planning experience, preferably within healthcare or pharmaceutical advertising.
• Strong experience developing integrated HCP and DTC media campaigns.
• Expertise in omnichannel media planning, digital strategy, programmatic, paid social, and search.
• Experience managing significant media budgets and optimizing campaign performance.
• Strong understanding of pharmaceutical advertising regulations and industry considerations.
• Proven ability to lead client relationships and present strategic recommendations.
• Must be located in and authorized to work in the United States.
• No C2C arrangements.

Responsibilities

• Lead development and execution of integrated media strategies across pharmaceutical brands.
• Develop omnichannel media plans across digital, programmatic, paid social, search, and traditional channels.
• Oversee media planning, budget allocation, and campaign optimization.
• Translate client objectives into strategic media recommendations.
• Analyze campaign performance, audience insights, and market trends to drive results.
• Collaborate with account, creative, analytics, and strategy teams.
• Manage media vendor relationships, negotiations, and partnerships.
• Present strategic recommendations, media plans, and performance insights to clients.
• Mentor junior media team members and provide strategic oversight.
• Ensure media strategies align with pharmaceutical regulations and brand objectives.

Skills

Analytical skills

Communication skills

Leadership

Tools

Media planning platforms

Analytics platforms

Reporting platforms

Job description

Clutch is seeking an experienced Associate Media Director with a strong pharmaceutical advertising agency background to lead integrated media strategy, planning, and execution across HCP and DTC brands.

You will collaborate with cross-functional teams to deliver data-driven campaigns, manage large media budgets, and mentor junior staff while ensuring compliance with industry regulations.