Pharma Media Planner — Remote & Strategic Campaigns

Clutch; United States; Remote; USD 55,000 - 76,000; Full time

Job summary

Clutch Creative is seeking an experienced Media Planner to develop and execute integrated media plans for pharmaceutical and healthcare campaigns. The role involves leveraging audience insights and performance data to drive effective advertising across digital and traditional channels.

You will collaborate with media buyers, analytics, strategy, and client teams to optimize campaigns, monitor KPIs, and deliver data-driven recommendations in a fast-paced environment.

Qualifications

• 3+ years of media planning experience within an advertising or media agency.
• Experience planning integrated digital media campaigns across multiple channels.
• Pharmaceutical media experience including HCP and DTC campaigns.
• Proficiency in media planning tools, Excel, and campaign reporting platforms.

Responsibilities

• Develop integrated media plans across paid social, search, programmatic, display, video, and traditional channels.
• Translate campaign objectives, audience insights, and budgets into strategic media recommendations.
• Build media flowcharts, budget allocations, RFPs, and campaign timelines.
• Partner with media buyers, analytics, strategy, and account teams to execute and optimize campaigns.
• Monitor campaign performance, analyze KPIs, and recommend optimizations.
• Coordinate with media vendors and publishers on placements, pricing, and deliverables.

Skills

Media planning

Digital media campaigns

Pharmaceutical media experience

Tools

Media planning tools

Excel

Campaign reporting platforms

Job description

Clutch Creative is seeking an experienced Media Planner to develop and execute integrated media plans for pharmaceutical and healthcare campaigns. The role involves leveraging audience insights and performance data to drive effective advertising across digital and traditional channels.

You will collaborate with media buyers, analytics, strategy, and client teams to optimize campaigns, monitor KPIs, and deliver data-driven recommendations in a fast-paced environment.