Media Planner

MINDS + ASSEMBLY; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

MINDS + ASSEMBLY is seeking a Media Planner to help develop, implement, and optimize cross-channel media plans for pharmaceutical and biotech clients. You’ll work with senior strategists to translate brand goals into audience-centric, compliant, and performance-oriented tactics.

You will collaborate across teams to refine plans, manage vendors, and ensure timely launches while maintaining rigorous documentation and budget accuracy.

Qualifications

• 1–2 years of experience in media planning or buying, preferably within healthcare, pharmaceutical, or agency setting.
• Familiarity with both traditional and digital media channels; experience with endemic HCP platforms (e.g., Medscape, Doximity, M3) is a plus.

Responsibilities

• Develop tactical media plans across digital, social, endemic, point-of-care (POC), and traditional media channels.
• Analyze audience behaviors and media consumption to inform plans and recommend tactics and partners.
• Assist in identifying publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
• Serve as a point of contact for media vendors and publishers, managing relationships to stay informed on offerings and capabilities.
• Evaluate media partner proposals for strategic fit, value, and innovation; present recommendations to internal stakeholders.
• Collaborate with media strategy leads and activation teams to refine plan recommendations and incorporate client feedback.
• Partner with creative, client services, omnichannel, digital activation, and analytics teams for campaign development and launch.
• Work with planning tools to build plans that are structured, budget-accurate, and documented.

Skills

Media planning

Microsoft Excel

PowerPoint

Strong communication

Organizational skills

Healthcare/pharma familiarity

Tools

Prisma

Media research platforms

Job description

As a Media Planner, you will be responsible for supporting the development, implementation, and optimization of cross-channel media plans that drive commercial impact for our pharmaceutical and biotech clients. Working closely with senior media strategists and integrated teams, you’ll translatebrand goals into well-structured media tactics that are audience-centric, compliant, and performance-oriented. This role is ideal for a detail-oriented team player who’s familiar with digital and traditional media channels, understands the basics of pharma regulations, and thrives in a collaborative environmentmthat values precision, creativity, and accountability.

Key Responsibilities:

Media Planning & Execution

• Develop tactical media plans across digital, social, endemic, point-of-care (POC), and traditional media channels.
• Analyze audience behaviors and media consumption habits to inform media plans and recommend effective tactics and partners.
• Assist in identifying appropriate publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
• Serve as a key point of contact for media vendors and publishers, managing relationships to stay informed on offerings, targeting capabilities, and channel innovation relevant to pharmaceutical media.
• Evaluate media partner proposals for strategic fit, value, and innovation—bringing recommendations to internal stakeholders for review.
• Collaborate closely with media strategy leads and specialized activation teams to refine plan recommendations and incorporate client feedback.
• Partner with creative, client services, omnichannel, digital activation, and analytics teams to ensure seamless campaign development and launch.

Workflow Management

• Work within planning tools (e.g., Prisma, media research platforms) to build plans that are structured, budget-accurate, and fully documented.
• Coordinate and issue requests for proposals (RFPs) for campaign briefs
• Facilitate partner kickoff calls, trafficking coordination, and campaign setup to ensure accurate and timely launches.
• Maintain up-to-date plan documentation, including flowcharts, media buy authorizations, budges, vendor specs, and timelines to ensure flawless media handoff and trafficking.
• Partner closely with Media Finance to ensure all buys are accurately documented, executed, and reconciled across internal systems and client contracts.
• Maintain clear records of plan updates, insertion orders (IOs), budget allocations, and publisher confirmations to ensure financial accuracy.
• Track and report on delivery pacing and budget utilization throughout the campaign lifecycle, flagging risks and assisting with resolution.
• Support invoice validation and campaign reconciliation processes by cross-referencing performance reports, media plans, and vendor billing.
• Help coordinate and prepare for client status meetings and participate in discussion on media plan updates

Qualifications:

• 1-2 years of experience in media planning or buying, preferably within a healthcare, pharmaceutical, or agency setting.
• Familiarity with both traditional and digital media channels; experience with endemic HCP platforms (e.g., Medscape, Doximity, M3) is a plus.
• Proficient in Microsoft tools including Excel and PPT
• Strong organizational and communication skills; able to juggle multiple timelines, vendors, and review cycles