Pharma Media Director — Hybrid, AI-Driven Growth

Merge; Boston (MA); Hybrid; USD 101,000 - 148,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Flexible Time Off

Job summary

MERGE is seeking a Director, Pharma Media to lead day-to-day media strategy across pharmaceutical accounts, with a focus on HCP and DTC programs. You’ll partner with cross-functional teams and guide senior client relationships to drive growth.

You’ll own audience planning, channel recommendations, and performance optimization, staying ahead of pharma marketing shifts, AI, privacy, and emerging channels while developing talent across the team.

Qualifications

• 7+ years of media experience with pharma marketing and HCP strategy.
• Oncology experience across integrated HCP and DTC programs is highly desired.
• Comfort with patient-level data, MMM, attribution, and experimentation informs planning.
• You don’t need to build data models, but you should interpret findings for decisions.
• Bonus background in programmatic, paid search, SEO/GEO, or paid social.

Responsibilities

• Lead day-to-day media strategy development and client relationships for pharma accounts.
• Build audience strategies, channel recommendations, activation priorities, and optimization plans.
• Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams.
• Monitor program performance and translate data into actionable optimizations.
• Identify organic growth opportunities and support new business pitches.
• Mentor junior team members and stay current on pharma marketing shifts and AI.

Skills

pharma strategy

pharma marketing

HCP strategy

integrated media

data-driven

cross-functional

leadership

Tools

MMM

attribution

programmatic

paid search

SEO/GEO

Job description

MERGE is seeking a Director, Pharma Media to lead day-to-day media strategy across pharmaceutical accounts, with a focus on HCP and DTC programs. You’ll partner with cross-functional teams and guide senior client relationships to drive growth.

You’ll own audience planning, channel recommendations, and performance optimization, staying ahead of pharma marketing shifts, AI, privacy, and emerging channels while developing talent across the team.