Pharma Cross-Channel Media Planner

MINDS + ASSEMBLY; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

MINDS + ASSEMBLY is seeking a Media Planner to help develop, implement, and optimize cross-channel media plans for pharmaceutical and biotech clients. You’ll work with senior strategists to translate brand goals into audience-centric, compliant, and performance-oriented tactics.

You will collaborate across teams to refine plans, manage vendors, and ensure timely launches while maintaining rigorous documentation and budget accuracy.

Qualifications

• 1–2 years of experience in media planning or buying, preferably within healthcare, pharmaceutical, or agency setting.
• Familiarity with both traditional and digital media channels; experience with endemic HCP platforms (e.g., Medscape, Doximity, M3) is a plus.

Responsibilities

• Develop tactical media plans across digital, social, endemic, point-of-care (POC), and traditional media channels.
• Analyze audience behaviors and media consumption to inform plans and recommend tactics and partners.
• Assist in identifying publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
• Serve as a point of contact for media vendors and publishers, managing relationships to stay informed on offerings and capabilities.
• Evaluate media partner proposals for strategic fit, value, and innovation; present recommendations to internal stakeholders.
• Collaborate with media strategy leads and activation teams to refine plan recommendations and incorporate client feedback.
• Partner with creative, client services, omnichannel, digital activation, and analytics teams for campaign development and launch.
• Work with planning tools to build plans that are structured, budget-accurate, and documented.

Skills

Media planning

Microsoft Excel

PowerPoint

Strong communication

Organizational skills

Healthcare/pharma familiarity

Tools

Prisma

Media research platforms

Job description

MINDS + ASSEMBLY is seeking a Media Planner to help develop, implement, and optimize cross-channel media plans for pharmaceutical and biotech clients. You’ll work with senior strategists to translate brand goals into audience-centric, compliant, and performance-oriented tactics.

You will collaborate across teams to refine plans, manage vendors, and ensure timely launches while maintaining rigorous documentation and budget accuracy.