Healthcare Media Planner - Data-Driven, Multi-Channel

Publicis Groupe; New York (NY); Hybrid; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking a Media Planner with 2–3 years of experience to plan across all channels, manage campaigns, and optimize performance for pharmaceutical clients. Proficiency in Excel and PowerPoint is required, with knowledge of DoubleClick, MRI, and Nielsen tools.

The role emphasizes independent work within a collaborative team and strategic input throughout campaign development. Join Publicis Groupe in a fast-paced environment that values data-driven decisions, cross-channel

Qualifications

• 2–3 years of media planning experience across all channels.
• Working knowledge of 3rd party software: DoubleClick, MRI and Nielsen suite.
• Understanding of CPM, CPC, CPA, and CPL buying models.

Responsibilities

• Make creative suggestions and provide input throughout campaign creation and ongoing optimization.
• Present ideas and gain consensus and support.
• Demonstrate high energy and initiative to explore, conceptualize and implement new processes and work flows.
• Ability to work independently while contributing to team goals.

Skills

Media planning

DoubleClick

MRI

Nielsen

Ad buying models

Microsoft Excel

PowerPoint

Pharma clients

Tools

DoubleClick

MRI

Nielsen

Job description

Publicis Groupe is seeking a Media Planner with 2–3 years of experience to plan across all channels, manage campaigns, and optimize performance for pharmaceutical clients. Proficiency in Excel and PowerPoint is required, with knowledge of DoubleClick, MRI, and Nielsen tools.

The role emphasizes independent work within a collaborative team and strategic input throughout campaign development. Join Publicis Groupe in a fast-paced environment that values data-driven decisions, cross-channel