Associate Brand Manager, Pet Health & Wellness

Central Garden & Pet; Phoenix (AZ); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Life & Disability Insurance

401k with company match

Paid vacation, holidays & sick time

Education assistance

Referral program

Job summary

Central Garden & Pet is hiring an Associate Brand Manager for its Health & Wellness Pet BU in Phoenix. The role focuses on defining brand vision, strategic growth, and cross-functional leadership across Marketing, Sales, eCommerce, R&D, Finance, and Operations.

The position operates in a hybrid model, four days in the Phoenix office to balance collaboration and flexibility. You will own the brand P&L, forecast, and demand planning, translating marketing plans into action while identifying

Qualifications

• Bachelor’s degree in marketing, finance, business management or related field required; advanced degree desirable.
• 3+ years of product management experience.
• 1-3 years of sales experience.
• Experience with EPA/FDA regulated products.
• Strong project management skills and experience leading cross-functional teams.
• Experience working with ad agencies.
• Proficient in analyzing/leveraging Sales and Financial data and presenting findings.
• Experience presenting to management and sales organizations.
• Experience in sales, working with distributors and internal sales teams.
• Strong organizational and time management/prioritization skills.
• Strong communication skills; written, oral and formal presentation.
• Proficient in Microsoft Word, Excel, PowerPoint.
• Self-motivator able to deliver satisfactory work under limited supervision.

Responsibilities

• Define brand vision, ambition, positioning, and strategic priorities.
• Develop annual and long-term brand strategy and growth plans.
• Identify and size growth opportunities across consumers, channels, customers, portfolio, and innovation.
• Own overall brand P&L / financial performance and growth targets.
• Develop volume, revenue, pricing, and investment plans.
• Identify performance gaps and determine corrective actions.
• Optimize resource allocation across initiatives and channels.
• Own the S&OP / demand planning process for the brand.
• Develop and maintain the brand forecast in partnership with Sales, Supply Chain, & Finance.
• Translate marketing plans, innovation, promotions, & market dynamics into demand implications.
• Identify and proactively manage supply/demand risks and opportunities.
• Define portfolio strategy and role of each product/SKU.
• Identify innovation opportunities and prioritize pipeline.
• Set innovation strategy, target consumer, proposition, and business case.
• Ensure portfolio choices ladder back to the overall brand strategy.
• Own understanding of consumer, category, competitive, and customer dynamics.
• Translate insights into strategic opportunities and business actions.
• Set target audiences, consumer needs, and strategic occasions to prioritize.
• Serve as the central connector across Marketing, Sales, eCommerce, R&D, Finance, Operations.
• Align the organization around priorities, objectives, and ways of working.
• Lead key business decisions and resolve cross-functional trade-offs.
• Communicate business strategy and performance to leadership.
• Define the marketing challenge, objectives, audience, positioning, and desired outcomes.
• Establish channel and communications priorities based on the business strategy.
• Brief Brand Marketing and other functional partners against the strategy.
• Evaluate whether marketing is delivering against the broader business objective.

Skills

Brand management

Cross-functional leadership

Strategic thinking

Data analysis

Sales collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Excel

PowerPoint

Microsoft Word

Job description

Central Garden & Pet is hiring an Associate Brand Manager for its Health & Wellness Pet BU in Phoenix. The role focuses on defining brand vision, strategic growth, and cross-functional leadership across Marketing, Sales, eCommerce, R&D, Finance, and Operations.

The position operates in a hybrid model, four days in the Phoenix office to balance collaboration and flexibility. You will own the brand P&L, forecast, and demand planning, translating marketing plans into action while identifying