Growth-Driven Personalization Specialist

Upbound Group Inc.; Plano (TX); On-site; USD 105,000 - 135,000; Full time

Job summary

Upbound Group Inc. seeks a hands-on Personalization Specialist to own audience strategies, build and run A/B tests, and scale personalization across journeys. You will manage playbooks, governance, and cross‑functional collaboration to deliver measurable growth.

Ideal candidates ship tests and personalized experiences with proficiency in Optimizely, Adobe Target, or Dynamic Yield, and can translate data into actionable insights while maintaining brand standards.

Qualifications

• 4–6+ years in personalization, experimentation/CRO, lifecycle/CRM, or digital optimization roles.
• Hands-on experience building and running A/B and multivariate tests and personalization campaigns.
• Working fluency with segmentation and CDPs.
• Strong analytical skills with data tools.
• Excellent documentation and cross‑functional communication.
• Ability to use AI tools responsibly while maintaining governance.

Responsibilities

• Own and manage the audience playbook across the organization.
• Build, QA, and govern audiences and segments in the CDP and personalization platform.
• Enforce governance standards to prevent personalization tech debt.
• Partner with CRM teams to enhance audience strategies.
• Translate strategy into backlog of tests and use cases.
• Run intake and triage for personalization requests and align stakeholders.
• Document hypotheses, decision logic, and targeting rules.
• Define success metrics and holdout approaches; analyze results.
• Scale winning experiments into always-on personalization with governance.
• Track program impact on conversion, engagement, and revenue.

Skills

Personalization

A/B testing

Multivariate testing

CRM lifecycle

CDP platforms

Data analytics

Documentation

Cross-functional

Tools

Optimizely

Adobe Target

Dynamic Yield

Salesforce Data Cloud

Segment

Looker

GA4

Amplitude

Python

SQL

Job description

Upbound Group Inc. seeks a hands-on Personalization Specialist to own audience strategies, build and run A/B tests, and scale personalization across journeys. You will manage playbooks, governance, and cross‑functional collaboration to deliver measurable growth.

Ideal candidates ship tests and personalized experiences with proficiency in Optimizely, Adobe Target, or Dynamic Yield, and can translate data into actionable insights while maintaining brand standards.