Performance SEM & PPC Campaign Lead

Our Make Web Media

United States

Remote

USD 90,000 - 140,000

Full time

13 days ago

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Job summary

Our Make Web Media is seeking an experienced Digital Marketing professional to lead high-impact performance campaigns across Meta, Google, YouTube, LinkedIn and beyond. You will own planning, setup, optimization and reporting to drive client goals such as lead generation and website traffic.

The role requires deep hands-on experience with Meta and Google Ads, strong copywriting, and the ability to analyze metrics, adjust bids and budgets, and craft effective customer journeys including WhatsApp

Qualifications

Must have 24 years of hands-on experience in Digital Marketing / Performance Marketing.
Strong practical experience in Meta Ads and Google Ads.
Experience with multiple platforms like Meta, Google, YouTube, LinkedIn, X.
Excellent content writing and copywriting skills for ad content.
Proven track record in lead generation and conversion campaigns.
Solid grasp of campaign optimization, audience targeting, keywords, bidding and budgeting.
Strong understanding of conversion tracking, analytics and marketing funnels.
Experience with WhatsApp API, automation and customer journey mapping.

Responsibilities

Plan, set up and manage performance marketing campaigns across Meta, Google, YouTube, LinkedIn, X and other platforms.
Monitor campaigns and optimize targeting, budgets, bidding, creatives, keywords and ad copies.
Analyse metrics such as CPL, CPA, CPC, CTR, conversions and ROAS.
Identify underperforming campaigns and take corrective actions.
Set up lead generation, website traffic and conversion campaigns based on client objectives.
Write clear, engaging, conversion-focused ad content.
Develop ad copy variations for testing and optimization.
Verify conversion tracking with Meta Pixel, Google Analytics, GTM and Google Ads.
Handle WhatsApp API setup and integration for lead generation.
Create WhatsApp automation flows and journey charts for lead capture and routing.
Map marketing funnels and customer journey flow charts.
Conduct audience and keyword research and competitor analysis.
Prepare regular performance reports with insights and optimization recommendations.
Maintain accurate campaign records and performance data.
Take ownership from planning to monitoring, optimization and reporting.