Google & Meta Ads PPC Manager (B2B Tech / Remote)

ProInteractive; United States; Remote; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Remote first culture

Performance bonus

Professional growth

Job summary

ProInteractive is a technology start-up that provides a Customer Acquisition Platform (CAP) connecting SME brands with two-sided online marketplaces to grow their business.

We are seeking a mission-orientated paid performance advertising manager to drive high-quality traffic and lead generation, managing PPC campaigns across Google, Microsoft and Meta. You will forecast budgets, optimise campaigns and collaborate cross-functionally to improve conversions and compliance.

Qualifications

• 3+ years of proven experience in a paid performance marketing role.
• University degree in Marketing or an analytical based subject field.
• Hands-on experience with Google Ads (Search, Performance Max, Demand Gen, Display), Microsoft Ads and Meta Ads.
• Proven success managing high-volume lead generation campaigns across multiple products or brands.
• Strong knowledge of campaign optimisation, including CPL, CPA, ROAS, lead quality and profitability metrics.
• Experience with GA4, Google Tag Manager, conversion tracking, offline conversions and CRM attribution.
• Advanced analytical skills, including reporting, forecasting, keyword research, competitor analysis and Excel/Google Sheets.
• Strong understanding of automated bidding, audience targeting, landing page optimisation and conversion rate testing.
• Experience managing significant advertising budgets within performance marketing, marketplace or lead generation environments.

Responsibilities

• Own paid media strategy, forecasting, budgeting and channel allocation across multiple brands.
• Plan, optimise and scale lead generation campaigns across Google Ads, Microsoft Ads and Meta paid social while managing budgets to CPL, CPA, revenue and profitability targets.
• Develop campaign structures, keyword and audience strategies, and deliver ongoing testing and optimisation to improve performance.
• Implement and maintain accurate tracking, attribution and CRM integrations, including offline and enhanced conversions.
• Analyse campaign performance, lead quality and commercial outcomes to drive data-led decisions and reporting.
• Collaborate with cross-functional teams to improve lead conversion, automate processes and ensure compliance with advertising policies and regulations.
• Stay current with platform updates, AI-driven features and industry best practices.

Skills

Paid media strategy

Lead generation

Data analysis

Google Ads

Microsoft Ads

Meta Ads

Budget management

Education

Marketing degree

Analytical degree

Tools

GA4

Google Tag Manager

Excel/Sheets

CRM attribution

Job description

ProInteractive is on a mission to enable every business to grow, thrive and reach their full potential. We are a technology start-up that provides a Customer Acquisition Platform (CAP) that makes finding new customers simple, easy and scalable for service-based SME’s. Via one seamless platform, we connect SME’s to a network of two-sided online marketplaces that match high-intent consumers to their business, in order to catapult their growth.

Who Are We Looking For

We are looking for a mission-orientated, highly experienced paid performance advertising manager to join us at an exciting point in our journey. You will have a huge impact on our marketing strategies and be responsible for managing paid PPC campaigns across the most popular marketing platforms, in order to drive high-quality traffic to our marketplace brands.

Your Responsibilities

• Own paid media strategy, forecasting, budgeting and channel allocation across multiple brands.
• Plan, optimise and scale lead generation campaigns across Google Ads, Microsoft Ads and Meta paid social while managing budgets to CPL, CPA, revenue and profitability targets.
• Develop campaign structures, keyword and audience strategies, and deliver ongoing testing and optimisation to improve performance.
• Implement and maintain accurate tracking, attribution and CRM integrations, including offline and enhanced conversions.
• Analyse campaign performance, lead quality and commercial outcomes to drive data-led decisions and reporting.
• Collaborate with cross-functional teams to improve lead conversion, automate processes and ensure compliance with advertising policies and regulations.
• Stay current with platform updates, AI-driven features and industry best practices.

Key Experience Required

• 3+ years of proven experience in a paid performance marketing role.
• University degree in Marketing or an analytical based subject field.
• Hands-on experience with Google Ads (Search, Performance Max, Demand Gen, Display), Microsoft Ads and Meta Ads.
• Proven success managing high-volume lead generation campaigns across multiple products or brands.
• Strong knowledge of campaign optimisation, including CPL, CPA, ROAS, lead quality and profitability metrics.
• Experience with GA4, Google Tag Manager, conversion tracking, offline conversions and CRM attribution.
• Advanced analytical skills, including reporting, forecasting, keyword research, competitor analysis and Excel/Google Sheets.
• Strong understanding of automated bidding, audience targeting, landing page optimisation and conversion rate testing.
• Experience managing significant advertising budgets within performance marketing, marketplace or lead generation environments.

What are we looking for in you

• Mission-orientated with a shared vision.
• Analytical way of thinking and processing information.
• A creative approach to problem-solving.
• Ability to multitask and analyse data across multiple sources to identify unique opportunities.
• High attention to detail.
• Ability to collaborate and work as part of a team.

What can we offer you

Competitive salary + Performance bonus

Fast career progression and autonomy in your role

Remote first working environment

Personal growth and training annual allowance