PPC Trainee / Junior PPC Executive (Google Ads & Meta Ads)

Webential Technologies; Mountain View (WY); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Hands-on mentorship

Exposure to live client campaigns

Clear growth path to PPC Executive

Job summary

Webential Technologies in Mountain View, United States, is seeking a motivated PPC Trainee / Junior PPC Executive to join our digital marketing team. You will learn on live campaigns under senior PPC colleagues and gain hands-on exposure to client accounts and budgets.

The role covers setting up, monitoring, and optimizing Google Ads and Meta Ads, doing keyword research, creating ad copies, tracking metrics, and preparing basic reports. A 6-month training background is preferred.

Qualifications

• Completed a 6-month training/certification in Google Ads & Meta Ads (institute training, internship, or online cert accepted).
• Basic understanding of PPC concepts — campaign structure, bidding, targeting, and ad formats.
• Familiarity with Google Ads Manager and Meta Business Suite/Ads Manager (practice accounts or live projects acceptable).
• Basic knowledge of Google Analytics (GA4) is a plus.
• Strong willingness to learn, good analytical thinking, and attention to detail.
• Good communication skills (written and verbal).
• Comfortable working with Excel/Google Sheets for reporting.
• Bachelor's degree in Marketing, Business, Commerce, or related field preferred.

Responsibilities

• Assist in setting up, monitoring, and optimizing PPC campaigns on Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
• Support keyword research, audience research, and basic competitor analysis.
• Help create and test ad copies, headlines, and creatives under supervision.
• Monitor daily campaign performance and report anomalies or opportunities to senior team members.
• Learn to track key metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
• Assist with conversion tracking setup (Google Tag Manager, Meta Pixel) under guidance.
• Support A/B testing of ads, audiences, and landing pages.
• Help prepare basic performance reports using Excel/Google Sheets.
• Stay updated on Google Ads and Meta Ads platform updates, features, and best practices.
• Coordinate with design/content team for creatives and landing page requirements.
• Take ownership of small campaigns/tasks as skills develop, with growth into independent campaign management.

Skills

PPC concepts

Analytical thinking

Attention to detail

Communication skills

Education

Bachelor's degree in Marketing/Business/Commerce

Tools

Google Ads Manager

Meta Business Suite

GA4

Excel/Google Sheets

Job description

PPC Trainee / Junior PPC Executive (Google Ads & Meta Ads)

6 months

Full-Time

We are looking for a motivated PPC Trainee / Junior PPC Executive to join our digital marketing team. This role is ideal for a candidate who has completed 6 months of training or an internship in Google Ads and Meta Ads and is eager to build a career in performance marketing. You will work under the guidance of senior PPC executives to learn and execute live campaigns, gaining hands‑on exposure to real client accounts and budgets.

Key Responsibilities

• Assist in setting up, monitoring, and optimizing PPC campaigns on Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram)
• Support keyword research, audience research, and basic competitor analysis
• Help create and test ad copies, headlines, and creatives under supervision
• Monitor daily campaign performance and report anomalies or opportunities to senior team members
• Learn to track key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
• Assist with conversion tracking setup (Google Tag Manager, Meta Pixel) under guidance
• Support A/B testing of ads, audiences, and landing pages
• Help prepare basic performance reports using Excel/Google Sheets
• Stay updated on Google Ads and Meta Ads platform updates, features, and best practices
• Coordinate with design/content team for creatives and landing page requirements
• Take ownership of small campaigns/tasks as skills develop, with growth into independent campaign management

Requirements

• Completed a 6-month training/certification course in Google Ads & Meta Ads (institute training, internship, or online certification accepted)
• Basic understanding of PPC concepts — campaign structure, bidding, targeting, and ad formats
• Familiarity with Google Ads Manager and Meta Business Suite/Ads Manager (practice accounts or live projects both acceptable)
• Basic knowledge of Google Analytics (GA4) is a plus
• Strong willingness to learn, good analytical thinking, and attention to detail
• Good communication skills (written and verbal)
• Comfortable working with Excel/Google Sheets for reporting
• Bachelor's degree in Marketing, Business, Commerce, or a related field (preferred, not mandatory)

Preferred / Good to Have

• Google Ads or Meta Blueprint certification
• Any live/practice campaign experience during training
• Basic understanding of SEO or social media marketing

What We Offer

• Hands‑on training and mentorship from experienced PPC professionals
• Exposure to live client campaigns and real ad budgets
• Clear growth path into a full‑fledged PPC Executive role