PPC Executive

AROBIT; Salt Lake City (UT); On-site; USD 50,000 - 70,000; Full time

Job summary

A digital marketing agency is seeking a marketing specialist located in Salt Lake City, Utah, to manage and optimize digital advertising campaigns. The role involves conceptualizing ad creatives, monitoring campaigns across various platforms, and conducting market analysis. Candidates should have a Bachelor's degree in Business Administration or a related field, along with at least 2 years of relevant experience. Strong skills in Google Ads and copywriting are essential. This position requires a creative and detail-oriented individual with a self-starter mindset.

Qualifications

• Hands-on experience in Google Ads, Meta Ads, and Purchase Campaigns.
• Experience in a B2B service-based company and digital marketing agency is highly preferred.
• Strong understanding of graphics and video production processes.
• Excellent copywriting and caption writing skills.
• Knowledge of marketing content requirements and creative best practices.
• In-depth understanding of social media platforms, digital ads, and website analytics.
• Strong communication skills for internal collaboration and client interaction.
• Minimum 2+ years of experience in a similar marketing/branding/PPC role.

Responsibilities

• Conceptualize and prepare ad creatives, including static images and video ads.
• Develop landing pages and website artwork.
• Schedule, monitor, and evaluate marketing campaigns across platforms.
• Conduct ad account audits and optimizations.
• Use hyperlocal data to strategize effectively for local markets.
• Set up, manage, and optimize digital assets across multiple platforms.
• Execute creative changes and campaign adjustments in real-time.
• Optimize landing pages and audit lead quality.
• Plan, execute, and measure A/B experiments and conversion tests.
• Conduct market research and competitor analysis.

Skills

Google Ads Ideation & Execution

Facebook/Meta Ads

Display Advertising

Digital Campaign Management

Copywriting & Caption Writing

Marketing Strategy & Lead Funnels

Data Analysis & Trend Interpretation

Landing Page Optimization

Education

Bachelor’s degree or higher in Business Administration or related field

Job description

Conceptualize and prepare ad creatives, including static images and video ads.

Develop landing pages, website artwork, and project communication taglines.

Schedule, monitor, and evaluate marketing campaigns across Google, Meta, and other ad platforms.

Conduct ad account audits and optimizations to improve performance.

Use hyperlocal data to strategize effectively for local markets.

Set up, manage, and optimize digital assets across Google, Meta, LinkedIn, and other platforms.

Execute creative changes and campaign adjustments in real-time.

Optimize landing pages and audit lead quality & feedback.

Plan, execute, and measure A/B experiments and conversion tests.

Develop social media accounts and content to drive traffic, leads, and engagement.

Conduct market research and competitor analysis to identify trends, new technologies, and marketing opportunities.

Preferred Candidate Profile

Hands-on experience in Google Ads, Meta Ads, and Purchase Campaigns.

Experience working in a B2B service-based company and digital marketing agency is highly preferred.

Strong understanding of graphics and video production processes.

Excellent copywriting and caption writing skills.

Knowledge of marketing content requirements and creative best practices.

In-depth understanding of social media platforms, digital ads, and website analytics.

Strong communication skills for internal collaboration and client interaction.

Availability over phone/WhatsApp during non-office hours if required.

Bachelor’s degree or higher in Business Administration or related field.

Creative, detail-oriented, and consistent in delivering high-quality outputs.

Integrity, professionalism, and a self-starter mindset with a strong can-do attitude.

Ability to analyze market trends and understand consumer psychology.

Minimum 2+ years of experience in a similar marketing/branding/PPC role.

Skills Required

Google Ads Ideation & Execution

Facebook/Meta Ads

Display Advertising

Digital Campaign Management

Copywriting & Caption Writing

Marketing Strategy & Lead Funnels

Data Analysis & Trend Interpretation

Landing Page Optimization