Performance Media Director – Social & Programmatic

Horizon Media Inc.; New York (NY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Retirement savings plans

Paid holidays

Unlimited PTO

Mental health resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Fitness reimbursement

Job summary

Horizon Media Inc. seeks an Associate Media Director to lead day-to-day liaison between client and media teams, directing programmatic and social strategies and guiding the SEM partners.

This role reports to the Group Director of Performance Media and develops a high-performing team. Responsibilities include building data-led strategies, optimizing campaigns across DV360, YouTube, Meta, and LinkedIn; mentoring Sr.

Qualifications

• 5+ years' experience directly related to Programmatic with Social exposure with a focus on direct response campaigns (CPA, CPL, ROI, ROAS)
• Ability to optimize within DV360 on YouTube for Demand Gen and Upper Funnel Media
• Ability to interpret conversion and brand lift studies
• Ability to optimize across CTV (growth area)
• Experience with Brand Suitability and Brand Safety Optimizations
• Expert level understanding of programmatic buying and planning
• Ability to train, motivate and manage individuals at multiple levels, from entry to manager level
• Exceptional quantitative skills and aptitude including advanced Excel skills
• An enthusiasm for learning about Programmatic and Social on a fast-growing, thriving team
• Exceptional analytical skills to measure the success of performance media programs and to expand upon that success
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
• Excellent organizational skills and the ability to juggle multiple responsibilities
• Bachelor's degree

Responsibilities

• Assist in leading applicable Client relationship(s) on behalf of Social and Programmatic teams and develop data-led strategy and investment allocation
• Develop Programmatic and Social strategy/plans and testing methodology and roadmap with custom algorithm strategy
• Coordinate makegood coverage responses and ensure QA approvals for launches and in-campaign changes
• Manage subset of Programmatic and Social teams across multiple clients and refine processes for tracking and optimization
• Contribute to team training and cross-learning sessions

Skills

Programmatic advertising

Team leadership

Strategic thinking

Data-driven decision making

Communication skills

Education

Bachelor's degree

Tools

DV360

YouTube ads

Meta Ads

LinkedIn Ads

Excel (advanced)

Job description

Horizon Media Inc. seeks an Associate Media Director to lead day-to-day liaison between client and media teams, directing programmatic and social strategies and guiding the SEM partners.

This role reports to the Group Director of Performance Media and develops a high-performing team. Responsibilities include building data-led strategies, optimizing campaigns across DV360, YouTube, Meta, and LinkedIn; mentoring Sr.