Performance Media Digital Marketer

Ralph Lauren; Honolulu (HI); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Benefits package

Above-market time off

Flexible working arrangements

Incentive compensation

Learning opportunities

Job summary

Ralph Lauren Corporation is seeking a Digital Marketing Associate, Performance Media to lead growth media efforts for Ralph Lauren brands and DTC businesses. The role spans Paid Search and Affiliate marketing, requiring foundational expertise in demand generation, optimization, and cross-functional collaboration.

The ideal candidate has 3+ years in customer-driven digital marketing, strong analytical skills, and familiarity with reporting tools.

Qualifications

• 3+ years of customer-driven digital marketing experience with paid search, PLA, and affiliate campaigns.
• Experience in e-commerce, retail, or agency settings is a plus.
• Strong Excel and data analysis skills for extracting insights.
• Familiarity with reporting and ad-serving tools.
• Proactive team player with excellent communication and organizational skills.

Responsibilities

• Assist in managing performance media channels including Paid Search, PLAs, and affiliates.
• Maintain daily/weekly/monthly performance reporting and derive insights.
• Monitor performance against KPIs and adjust plans as needed.
• Develop understanding of reporting and ad-serving tools (Omniture, DCM, Social ads).
• Manage and optimize product feeds for search and social channels (Google Shopping, Facebook, Snapchat).

Skills

Paid search

PLA campaigns

Affiliate advertising

Excel

Analytics

Data storytelling

Cross-functional collaboration

Tools

Omniture

DCM

Social ad serving

Job description

Ralph Lauren Corporation is seeking a Digital Marketing Associate, Performance Media to lead growth media efforts for Ralph Lauren brands and DTC businesses. The role spans Paid Search and Affiliate marketing, requiring foundational expertise in demand generation, optimization, and cross-functional collaboration.

The ideal candidate has 3+ years in customer-driven digital marketing, strong analytical skills, and familiarity with reporting tools.