Senior Media Analytics Lead — AI-Driven Insights

Ralph Lauren; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Ralph Lauren Corporation is seeking a strategic and data-driven Sr. Manager of Media Analytics to lead day-to-day media measurement, performance analysis, and reporting across key channels.

The ideal candidate will turn campaign and channel data into actionable insights that improve media effectiveness and support smarter investment decisions, with AI-enabled workflows. You will partner with media, business planning, finance and data science teams, oversee analytics tools, and coach analysts to

Qualifications

• 7+ years of experience in media analytics or related analytical function for retail eCommerce.
• Expertise in Adobe Analytics and foundations required for successful use of the platform.
• Strong experience in cross-functional media measurement, performance reporting, and campaign optimization.
• Hands-on experience with digital analytics platforms, media platforms, and data visualization tools such as Google Analytics, Adobe, DV360, Meta, Tableau, or PowerBI.
• Working knowledge of attribution methods, testing frameworks, and core statistical concepts used in marketing measurement.
• Experience partnering effectively with cross-functional stakeholders and external vendors.
• Strong written and verbal communication skills, with ability to translate analysis into clear business recommendations.

Responsibilities

• Lead ongoing media performance analysis across digital, linear, and emerging channels, identifying trends, risks, and optimization opportunities.
• Deliver clear, actionable reporting on campaign performance, channel effectiveness, and ROI for marketing and business stakeholders.
• Manage forecasting and performance pacing processes to support planning, budget tracking, and investment decisions.
• Partner with internal analytics, media, and data science teams to support attribution, incrementality testing, and broader measurement initiatives.
• Align with cross functional partners on KPIs, reporting definitions, and measurement standards to improve consistency and decision quality.
• Support management of analytics tools, data providers, and external measurement partners to meet business and reporting needs.
• Manage and develop analysts or junior team members, providing direction, coaching, and quality oversight.
• Develop AI-based solutions to generate practical improvements in measurement processes, reporting workflows, and analytics capabilities.

Skills

Media analytics

Marketing science

Adobe Analytics

Cross-functional collaboration

Data visualization

Attribution modeling

Statistics concepts

Communication skills

SQL/Python/R

AI in measurement

Tools

Google Analytics

DV360

Tableau

PowerBI

Adobe Analytics

Job description

Ralph Lauren Corporation is seeking a strategic and data-driven Sr. Manager of Media Analytics to lead day-to-day media measurement, performance analysis, and reporting across key channels.

The ideal candidate will turn campaign and channel data into actionable insights that improve media effectiveness and support smarter investment decisions, with AI-enabled workflows. You will partner with media, business planning, finance and data science teams, oversee analytics tools, and coach analysts to