Senior Manager, AI-Driven Media Analytics

BoF Careers; New York (NY); On-site; USD 160,000 - 210,000; Full time

Job summary

Ralph Lauren Corporation seeks a data-driven Sr. Manager of Media Analytics to lead day-to-day measurement, reporting, and forecasting across digital and traditional channels. AI integration will enhance workflows and insights.

Collaboration with media, planning, finance and data science teams is essential to improve accuracy and ROI. The ideal candidate has deep experience in media analytics, marketing science, and cross-channel performance, with a strong track record in retail/eCommerce

Qualifications

• 7+ years of experience in media analytics or related analytical function in retail eCommerce.
• Expertise in Adobe Analytics.
• Strong experience in cross-functional media measurement, performance reporting, and campaign optimization.
• Hands-on experience with digital analytics platforms and data visualization tools (Google Analytics, Adobe, DV360, Meta, Tableau, PowerBI).
• Working knowledge of attribution methods, testing frameworks, and core statistical concepts in marketing measurement.
• Experience partnering with cross-functional stakeholders and external vendors.
• Curiosity about using AI to evolve measurement, forecasting, and reporting.
• Experience in retail and/or eCommerce, especially with eCommerce planning teams.
• Familiarity with privacy-first measurement approaches (e.g., clean rooms, modeled conversions).
• Knowledge of SQL, Python, or R is a plus.

Responsibilities

• Lead ongoing media performance analysis across digital, linear, and emerging channels.
• Deliver clear, actionable reporting on campaign performance, channel effectiveness, and ROI for stakeholders.
• Manage forecasting and performance pacing to support planning and budget tracking.
• Partner with analytics, media, and data science teams to support attribution and testing.
• Align with cross-functional partners on KPIs, reporting definitions, and measurement standards.
• Support analytics tools, data providers, and external measurement partners.
• Manage and develop analysts or junior team members.
• Develop AI-based solutions to improve measurement workflows and analytics capabilities.

Skills

Media analytics

Marketing measurement

AI in analytics

Tools

Adobe Analytics

Google Analytics

DV360

Meta

Tableau

PowerBI

SQL

Python

R

Job description

Ralph Lauren Corporation seeks a data-driven Sr. Manager of Media Analytics to lead day-to-day measurement, reporting, and forecasting across digital and traditional channels. AI integration will enhance workflows and insights.

Collaboration with media, planning, finance and data science teams is essential to improve accuracy and ROI. The ideal candidate has deep experience in media analytics, marketing science, and cross-channel performance, with a strong track record in retail/eCommerce