Performance Marketing Specialist (Remote, San Diego)

Blacksmith Agency LLC; California; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will determine targeting, budgets, bidding strategies and the narrative used on client calls.

You will craft 90-day roadmaps, run tests, and explain ROAS/CPA results with clear English on live calls with US clients. This role is remote in the US/Canada/SA context.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing; knowing when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager and platform pixels.
• 90 day and quarterly roadmaps for each client; storytelling on the call with numbers.
• Account growth: retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Conversion Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.