Paid Search Growth Specialist

Pearson; Boston (MA); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson in Boston is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across Google Ads, Microsoft Ads, and SA360, driving enrollment and product adoption. You will execute, monitor, and optimize day-to-day campaigns and report performance to stakeholders.

Reporting to the Principal, Performance Marketing, you will collaborate with Analytics, Enrollment, and Digital teams to implement updates, test new approaches, and ensure accurate tracking.

Qualifications

• 3-6 years of hands‑on experience managing Paid Search (SEM) campaigns.
• In‑depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem‑solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Skills

Paid Search

Data Analysis

Campaign Management

Reporting

Communication

Tools

Google Ads

SA360

Google Analytics

Job description

Pearson in Boston is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across Google Ads, Microsoft Ads, and SA360, driving enrollment and product adoption. You will execute, monitor, and optimize day-to-day campaigns and report performance to stakeholders.

Reporting to the Principal, Performance Marketing, you will collaborate with Analytics, Enrollment, and Digital teams to implement updates, test new approaches, and ensure accurate tracking.