Performance Marketing Specialist: Google & Cross-Channel

Constructor; Oregon; Hybride; USD 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Unlimited vacation time

Stock options

Fully remote team

Work from home stipend

Apple laptops provided

Training and development budget

Maternity & Paternity leave

Grow with company

Résumé du poste

Constructor is seeking a hands‑on Performance Marketing Specialist to lead Google programs and manage paid media across Search, YouTube, Display, DOOH, and LLMs. You’ll convert Sales and Demand Gen goals into campaigns that drive pipeline, owning planning, building, QA, targeting, pacing, testing, reporting, and optimization.

You will partner with Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams to localize and scale global campaigns, delivering disciplined

Qualifications

• 2–3 years of hands‑on paid media experience, ideally within a media agency or performance‑focused environment.
• Hands‑on experience building and optimizing search campaigns within Google Ads, ideally with a focus in lead generation.
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions.
• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI.
• Experience running structured tests and turning results into clear recommendations.

Responsabilités

• Plan, launch, and optimize ads for Google (Search/YouTube), Display, DOOH, and LLMs.
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.
• Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets.
• Run rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords before anything goes live.
• Partner with our EMEA team to localize global campaigns for their markets.
• Track tasks, requests, and SLAs in Asana so work stays visible and on schedule.
• Own audience list hygiene and targeting across platforms.
• Build audiences from first- and third-party data.
• Manage pixels and primary vs. secondary conversion architecture, so campaigns optimize toward the actions that matter most.
• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.
• Own pacing and anomaly detection, and keep documented budget pacing up to date.
• Run structured tests on audiences, creative, landing pages, copy, and bidding.
• Run ongoing search query analysis and keyword optimization.
• Lead weekly cross‑channel optimization syncs.
• Deliver weekly, monthly, and quarterly reporting that pairs results with clear recommendations.
• Lead campaign hindsights that capture what drove results, what we learned, and what to do next.
• Stay current on platform changes, privacy, and B2B trends.

Connaissances

Paid media

Google Ads

Conversion tracking

Budget management

Testing & optimization

Outils

Hubspot

6sense

Dreamdata

Asana

Salesforce

Description du poste

Constructor is seeking a hands‑on Performance Marketing Specialist to lead Google programs and manage paid media across Search, YouTube, Display, DOOH, and LLMs. You’ll convert Sales and Demand Gen goals into campaigns that drive pipeline, owning planning, building, QA, targeting, pacing, testing, reporting, and optimization.

You will partner with Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams to localize and scale global campaigns, delivering disciplined