Performance Marketing Manager — Multi-Brand Growth

Self Money Care; Vancouver (WA); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Parental leave

Employee discounts across all Local/C 

Job summary

Local Crafts is seeking a Performance Marketing Manager to lead paid search across our multi-brand portfolio. You will shape search strategy for each brand, manage budgets, and drive profitable growth through Google Ads and emerging channels.

You will collaborate with growth, creative, and analytics teams to optimize ads, landing pages, and feeds, while testing new formats and platforms to sustain demand.

Qualifications

• 5+ years of hands-on paid search experience in ecommerce.
• Track record of hitting performance KPIs and optimizing levers.
• Strong command of Google Ads architecture, feeds, and keyword strategies.
• Clear, data-informed mindset with the ability to share insights effectively.

Responsibilities

• Set paid search strategy per brand and define how search fits with other channels.
• Collaborate on annual search goals and budget, with CPA, CAC, ROAS targets.
• Manage day-to-day search performance: keywords, ad copy, landing pages, feeds.
• Present weekly performance insights and actionable optimizations.
• Maintain a prioritized testing roadmap and learnings across all brands.

Skills

Paid search

E-commerce

Performance KPIs

Analytics & attribution

Cross-functional collaboration

Communication

Tools

Google Ads

Google Analytics

UTM tagging

Job description

Local Crafts is seeking a Performance Marketing Manager to lead paid search across our multi-brand portfolio. You will shape search strategy for each brand, manage budgets, and drive profitable growth through Google Ads and emerging channels.

You will collaborate with growth, creative, and analytics teams to optimize ads, landing pages, and feeds, while testing new formats and platforms to sustain demand.