Performance Marketing Specialist: Data-Driven Growth

Pearson

Topeka (KS)

On-site

USD 55,000 - 140,000

Full time

6 days ago

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Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns, driving enrollment and adoption of educational products. You will manage day-to-day execution, monitoring, optimization support, and reporting across Google Ads, Microsoft Ads, and SA360.

Reporting to the Principal, Performance Marketing, you will collaborate with internal teams and agencies to ensure campaigns meet goals, identify opportunities, and optimize for cost per enrollment and ROI.

Qualifications

3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
In-depth experience with Google Ads and Google Analytics.
Familiarity with SA360 or similar bid management platforms.
Experience analyzing campaign performance data and making optimization recommendations.
Strong analytical and problem-solving skills.
Excellent attention to detail and organizational skills.
Proficiency with Excel and performance reporting tools.
Strong written and verbal communication skills.

Responsibilities

Support paid search campaign execution across Google Ads, Microsoft Ads, and SA360.
Update campaigns with ad copy, audiences, budgets, and targeting changes.
Monitor daily performance and identify trends or issues.
Conduct keyword research and search query analysis.
Prepare recurring performance reports and insights.
Collaborate with agency partners and cross-functional teams.
Maintain campaign documentation and QA checks.