Paid Search Performance Specialist

Pearson; Cheyenne (WY); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive enrollment through paid search campaigns across Google Ads, Microsoft Ads, and SA360.

Reporting to the Principal, Performance Marketing, the role involves day-to-day campaign execution, optimization, reporting, and cross-functional collaboration with Analytics, Enrollment, Marketing and Digital teams to achieve enrollment goals and improve ROI.

Qualifications

• 3–6 years hands-on experience managing Paid Search campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 bid management.
• Experience analyzing campaign performance data and optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Execute and monitor paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budgets, and other optimization recommendations.
• Monitor campaign performance daily and identify trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, enrollment initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurate.
• Collaborate with agency partners and cross-functional teams to implement updates.
• Provide reporting, insights, and forecasting to stakeholders.

Skills

Paid Search

Google Ads

Google Analytics

Excel

Data analysis

Campaign optimization

Communication

Tools

SA360

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive enrollment through paid search campaigns across Google Ads, Microsoft Ads, and SA360.

Reporting to the Principal, Performance Marketing, the role involves day-to-day campaign execution, optimization, reporting, and cross-functional collaboration with Analytics, Enrollment, Marketing and Digital teams to achieve enrollment goals and improve ROI.