Performance Marketing Specialist

9:24 Group; Miami (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

9:24 Group is seeking a data-driven Performance Marketing Specialist to develop, execute, and optimize digital campaigns that generate qualified leads and drive revenue growth for SaaS clients in the Miami area.

You will manage paid media across Google, Meta, LinkedIn, programmatic channels and CTV, using proprietary data to target high-intent audiences, analyze performance, and continuously improve ROI.

Qualifications

• 3+ years of professional experience in performance marketing.
• Hands-on in paid media across Google, Meta, LinkedIn.
• Strong analytical skills and data-driven decision making.
• Experience with SaaS/B2B marketing a plus.

Responsibilities

• Develop media strategy and manage campaigns across multiple channels.
• Launch, optimize, and scale paid digital advertising to generate qualified leads.
• Analyze performance and test new strategies to improve ROI.
• Collaborate with sales, product, and creative teams.
• Monitor budgets and pacing across client accounts.

Skills

Performance marketing

Paid media

Data-driven

Tools

Google Analytics 4

Google Tag Manager

CRM platforms

Looker Studio

Job description

We are seeking a data-driven, results-oriented Performance Marketing Specialist to develop, execute, and optimize digital marketing campaigns that drive qualified leads, customer acquisition, and revenue growt

About the Role

We are seeking a data-driven, results-oriented Performance Marketing Specialist to develop, execute, and optimize digital marketing campaigns that drive qualified leads, customer acquisition, and revenue growt

In this role, you will manage paid media campaigns, leverage proprietary data to build and activate high-intent audiences, analyze marketing performance, test new strategies, and optimize the customer acquisition funnel to maximize return on investment. You will work closely with marketing, sales, and product teams to align campaign strategies with broader business objectives and support the growth of our SaaS platform and client accounts.

The ideal candidate combines analytical thinking with hands-on campaign management experience and understands how to turn marketing data into actionable strategies that deliver measurable business results.

Key Responsibilities

ibiliiPaid

• Media Strategy & Campaign Manage
• ment
  Develop, launch, manage, and optimize paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, programmatic display, connected TV (CTV), and other relevant platf
• orms
  Build targeted campaigns designed to generate qualified leads, drive product interest, and increase customer acqui
• s
• itio.
  Manage advertising budgets, monitor spend and pacing, and allocate resources based on campaign performance and business priorities across multiple client accouns.
  Identify new advertising channels, audience segments, and growth opportunities to expand reach and improve campaign

Proprietary Data & Audience Activation

• Build high-intent campaign audiences using the Company's proprietary data segments to support targeted advertising and client acquisition stra < li>tegies.
  Launch and scale campaigns across Meta, Google, programmatic display, and connected TV (CTV) using proprietary audience data < li>ce
• Develop lookalike audiences from high-performing data segments to expand reach and identify new potential < li>c
• ustomer.
  Implement retargeting strategies for website visitors identified through the Company's tracking c < li>apabilitis.
  Test proprietary audience segments against standard advertising platform targeting to measure performance differences and demonstrate the value of data-d < li>riven targetng.
  Analyze audience performance and identify the segments, channels, and strategies generating the st < li>rongest reslts.
  Develop strategies to improve audience reach, engagement, lead generation, and conve < li>

Performance Optimization & Conversion Growth

• Track & ReportingMonitor campaign performance and optimize targeting, bidding strategies, ad creative, messaging, and landing pages to impr < li>ove results.
  Design and execute A/B tests to evaluate campaign variables and identify opportunities for < li>improvement
  Analyze the customer journey and marketing funnel to identify conversion gaps and reduce acq < li>u < li>sition cost.
  Develop strategies to improve key performance indicators, including cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and return on < li>

Analytics, Tracking, Reporting

• Implement and maintain conversion tracking, pixels, event tracking, and analytics integrations to ensure accurate campaig < li>n measurement.
  Utilize tools such as Google Analytics 4, Google Tag Manager, Google Ads, and reporting dashboards to evaluate campaign < li>effectiveness
  Develop regular performance reports highlighting key metrics, trends, campaign results, and rec < li>o < li>mmended action.
  Report campaign performance by audience segment, advertising channel, and individ < li>ual client accout.
  Translate performance data into actionable insights that inform marketing strategy, budget allocation, and revenu < li>e < li>growth initiaties.
  Monitor lead quality and connect campaign performance to actual leads, pipeline contribution, customer acquisition, and closed saleswhen < li>

Cross-Functi o

• nal CollaborationCollaborate with sales and marketing teams to align lead generation efforts with business goals and target < li>customer profiles.
  Work with creative and content teams to develop compelling ad copy, messaging, a < li>nd campaign assets
  Partner with product and technical teams to support landing page optimization, tracking implementation, and marketing tec < li>h < li>nology integration.
  Stay current on digital advertising trends, platform updates, emerging technologies, and performance ma < li>

Marketing best practicQualifica t

• ions & Requirements3+ years of professional experience in performance marketing, paid media, digital advertising, < li>or growth marketing.
  Hands-on experience managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, < li>and/or LinkedIn Ads
  Experience with audience segmentation, data-driven targeting, retargeting, and campaig < li>n audience developmen.
  Strong understanding of digital marketing metrics, including CPC, CPM, CTR, CPL, CAC, con < li>version rates, and ROS.
  Experience with marketing analytics and tracking tools, including Google Analytic < li>s < li>4 and Google Tag Manaer.
  Demonstrated ability to analyze campaign data, identify performance trends, and make data-d < li>riven optimization decisons.
  Experience managing advertising budgets and measuring campaign per < li>formance a
  gainst defined oals.
  Strong understanding of lead generation, conversion funnels, audience targetin < li>g, and landing page optimiation.
  Excellent analytical, organizational, communi < li>c
  ation, and problem-solvingskills.
  Ability to manage multiple campaigns and priorities in afas < li>

Preferred Qualifications

• Experience working in a SaaS, B2B technology, or
  subscription-based business.
  Experience with programmatic advertising and < li>connected TV (CTV) campaigns
  Familiarity with proprietary data audiences, customer data platforms (CDPs), lookalike modeling, and < li>advanced audience segmentatio.
  Familiarity with CRM platforms, marketing automation tools, and lead attribution processs.
  Experience with Looker Studio or similar reportin < li>g
  and data visualization platfoms.
  Understanding of SaaS growth metrics, including customer acquisition cost, customer lifetime value (LTV), pipelin < li>e generation, and customer retenion.
  Experience collaborating with sales teams to improve lead quali < li>

What Success Looks Like

• Consistent growth in qualified lead generation a < li>nd campaign-driven opportunities.
  Effective activation and utilization of proprietary data seg < li>ments across advertising channels
  Demonstrated performance improvements when comparing proprietary audience targeting < li>a < li>gainst standard platform targetin.
  Improved efficiency across paid media campai
• gns and customer acquisition channes.
  Accurate conversion tracking, < li>attribution, and performance reportng.
  Clear visibility into campaign results
• by audience segment, channel, and clent.
  Measurable connections between campaign < li>a < li>ctivity, qualified leads, and closed ales.
  Continuous improvementin
• campaign conversion rates and cost effiiency.
  Clear, measurable contributions to th< < li>

the Company's broa

der marketing and revenuIdeal Candidate
The ideal candidate is analytical, proactive, and comfortable taking ownership of campaign performance from strategy through execution and optimization. They understand how to leverage data to build targeted audiences, execute campaigns across multiple advertising channels, and measure the effectiveness of different targeting strategies. They can balance data analysis with creative experimentation, communicate results clearly, and identify opportunities to improve marketing efficiency and business growth