Performance Marketing Specialist

OnTheGoSystems Limited; Georgia (VT); Remote; USD 70,000 - 100,000; Full time

Job summary

OnTheGoSystems is seeking a Performance Marketer to lead our paid advertising strategy. This role is essential for driving growth for our new SaaS product aimed at developers. You will own the acquisition engine, running campaigns across various platforms and optimizing performance for ROI. We offer a fully remote environment with a dedicated team that values results and accountability.

Benefits

Fast-paced environment

Remote-first culture

Opportunities for growth

Qualifications

• Hands-on experience running and optimizing paid campaigns for B2B SaaS.
• Strong knowledge of conversion tracking and attribution.
• Comfortable managing cross-functional input.

Responsibilities

• Plan and run campaigns across Google Ads, Meta, and Reddit.
• Analyze campaign performance and produce reports.
• Work closely with content, design, and IT teams.

Skills

Running paid campaigns

Optimizing paid campaigns

Conversion tracking

Result-oriented

Job description

Own and lead our paid advertising strategy to drive developer-focused growth

We’re OnTheGoSystems – creators of WPML , the most popular translation plugin for WordPress. We’ve been fully remote since 2008, with over 100 team members in 40+ countries. Now we’re launching a new SaaS product – PTC (Private Translation Cloud) – aimed at software developers and small dev teams who need continuous, high-quality software localization.

We’re looking for a Performance Marketer who can set up, run, and optimize paid campaigns from end to end. You’ll be the owner of our paid acquisition engine.

What You’ll Do

• Plan and run campaigns across Google Ads, Meta (Facebook), and Reddit
  
• Set up pixels, analytics, audiences, goals, and conversion tracking
  
• Test and iterate on ads, landing pages, creatives, and targeting
  
• Drive traffic, leads, and sales for PTC – with a clear focus on ROI
  
• Analyze campaign performance, produce reports, and improve based on data
  
• Work closely with content, design, and IT teams to execute fast and well
  

What You Bring

• Hands-on experience running and optimizing paid campaigns (especially for B2B SaaS)
  
• Strong knowledge of conversion tracking and attribution (GTM, GA, Meta Pixel, etc.)
  
• Comfort working independently and managing cross-functional input
  
• Focus on results – not theory
  
• Bonus: You’ve marketed to developers or technical buyers before
  

Your Support System

• CEO: You report directly and get fast access to anything needed
• IT team: Helps with GTM and technical setup
• Content team: Supports writing – you specify what and review quality
• Design team: Delivers creative assets based on your brief
  

Why Work With Us?

• Trusted and profitable company with over 1.5M active sites using our tools
  
• Remote-first since day one
  
• Fast-paced environment where results matter
  
• Freedom to own your work and deliver impact
  
• Long-term team with zero tolerance for office politics
  

If you want full ownership, real influence, and the tools to grow a serious SaaS product – we’d love to hear from you.

In order for OnTheGoSystems to review your application, we need to collect and store your information. You can find out what we collect and store in our Privacy Policy . When you click “Apply now” you automatically agree to this.

You’ll have 3-4 interviews that take between 30 to 90 minutes each. You’ll be talking with our HR, the team leader and members of the team you’re interviewing for.

For some roles, we’ll also ask for an assignment. If this assignment requires significant time, we’ll pay for your time doing it.

In these interviews, we know that you’re interviewing us, like we’re interviewing you. We welcome your questions and will answer them gladly.

At OnTheGoSystems, we keep things simple and straightforward. In most cases, our interview process is made up of three parts:

1. The Chat with the Recruiter

60 mins

During this informal video call, we’ll tell you more about the job and OnTheGoSystems (OTGS), and you can ask us anything you want.

2. The Technical Deep Dive

60-90 mins

This video call has a technical focus and gives you the opportunity to speak to potential teammates and see how you can contribute to the team. You can expect detailed questions about your experience and qualifications, and you may be asked to do a live assignment, depending on the position.

3. The Check-In with the HR Manager

30 mins

During the quick video call with our HR Manager, we’ll ensure that everyone is on the same page regarding the position you’re applying for. You can ask questions and clarify any doubts you may have. We’ll also cover any administrative details necessary to extend a final offer that meets your needs and expectations.

Our goal is to make sure that you feel comfortable, informed, and excited about the opportunity to join our team. We believe interviews should be a two-way conversation, so don’t hesitate to ask as many questions as you’d like!