Performance Marketing Specialist

SweatHouz; Atlanta (GA); On-site; USD 80,000 - 95,000; Full time

Job summary

Sweathouz is seeking a Performance Marketing Specialist to own campaigns across Google, Meta, TikTok, YouTube and affiliate platforms. The role focuses on achieving target CPA while driving ROAS, and coordinating creatives and assets in alignment with brand standards.

You will work with the Performance Marketing Manager to optimize budgets, run tests, and build dashboards for weekly and monthly reviews. This is an on-site role in Atlanta with room to grow.

Qualifications

• 1–3 years in paid digital marketing.
• Experience with Meta Ads Manager or Google Ads.
• Familiarity with GA, budgets, and performance metrics.

Responsibilities

• Run campaigns across Google, Meta, TikTok, YouTube and affiliates.
• Monitor ROAS, CPA, CTR, CVR and cost-per-booking daily.
• Coordinate ad asset intake and ensure on-brand briefs.
• Set up and analyze A/B tests and audience experiments.
• Build weekly/monthly performance reports and dashboards.
• Support geo-targeted campaigns for studio locations.
• Ensure compliance with brand standards and platform policies.

Skills

Paid digital marketing

Analytics

Tools

Google Ads

Meta Business Suite

Google Analytics

Excel/Google Sheets

YouTube Ads

TikTok Ads

Affiliate platforms

Job description

Sweathouz (SWTHZ) is a fast-growing franchise brand with studios across the country, and we market hard — across Google, Meta, TikTok, YouTube, and beyond. Now we need someone equally fired up to help us grow.

We're looking for a Performance Marketing Specialist who loves living inside ad platforms, obsesses over the numbers, and gets genuinely excited when a campaign crushes its CPA target. You'll work alongside our Performance Marketing Manager and play a hands-on role in the campaigns that fill our studios with members.

Requirements

What You'll Do

• Run the campaigns. Set up, launch, and manage paid ads across Google, Meta, TikTok, YouTube, and affiliate platforms — from targeting and bidding to creative trafficking and budget pacing.
• Watch the numbers like a hawk. Monitor daily performance, catch anomalies early, and flag anything that needs attention — ROAS, CPA, CTR, CVR, and cost-per-booking are your daily language.
• Keep creative moving. Coordinate intake of ad assets, write briefs, make sure everything is on-spec and on-brand before it goes live. You're the link between creative and the platform.
• Run the tests. Set up A/B and audience experiments, track results, and share learnings with the team so we keep getting smarter every sprint.
• Build the reports. Pull weekly and monthly performance data, maintain dashboards and trackers, and help reconcile spend against budgets — accuracy matters here.
• Support local launches. Help set up geo-targeted campaigns for individual studio locations, coordinate around grand openings, seasonal promos, and local market moments.
• Keep it compliant. Make sure every live ad aligns with SWTHZ brand standards and platform policies. Catch disapprovals fast and help resolve them.

You're A Great Fit If

• 1–3 years in paid digital marketing. You've run or supported campaigns in Meta Ads Manager or Google Ads and have the reps to show for it.
• You sweat the details. Budgets reconcile. Ad specs are checked. Campaign names follow the convention. You don't let things slip.
• KPIs are your comfort zone. ROAS, CPA, CTR, CVR — you know what they mean, when they're off, and what to do about it.
• You're a team player. You communicate clearly, ask good questions, and thrive when supporting a larger strategy rather than flying solo.
• Wellness or franchise experience? Bonus points — but a passion for the space and the drive to learn will get you far here.
• Comfortable in the tools. Google Analytics, Meta Business Suite, Excel or Google Sheets — you work in these without needing a tutorial.

Salary Description

$80,000 to $95,000/annually