Paid Social Manager

Creative People; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

MacBook Pro + large display

Job summary

Polymarket is seeking a Paid Social Manager to own and scale paid acquisition across Meta, TikTok, Reddit, X and beyond. You’ll sit within the Growth team, reporting to the Head of Performance Marketing, and collaborate with creative, analytics, and product to build a fast-moving performance engine.

The role requires hands-on management of large budgets, data-driven decision making, and a systematic approach to testing and optimization.

Qualifications

• 4+ years in performance marketing or paid acquisition with hands-on campaign management.
• Experience managing large annual paid media spend with accountability for efficiency.
• Deep hands-on experience across Meta, TikTok, Reddit, X and other platforms.

Responsibilities

• Own and optimize live campaigns across Meta, TikTok, Reddit, X, Snapchat and emerging channels.
• Review weekly creative performance and brief concepts based on data signals.
• Run incrementality & measurement tests to optimize spend.
• Monitor conversion funnels and fix drop-offs impacting efficiency.
• Build performance dashboards for leadership showing channel mix and spend.
• Identify and launch new paid channels and document learnings for the team.
• Collaborate with creative, product, and analytics to align ad data with messaging and landing pages.

Skills

Paid social

Performance marketing

Campaign management

Budget management

Analytics

A/B testing

Data-driven decision making

Education

Bachelor's degree

Tools

Meta Ads Manager

TikTok Ads Manager

Reddit Ads Manager

X (Twitter) Ads

Analytics tools

Job description

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

ABOUT THE ROLE

We're looking for a Paid Social Manager to own and scale Polymarket's paid acquisition across social channels. You'll sit within the Growth team, reporting to the Head of Performance Marketing, and work alongside creative, analytics, and product to build a performance engine that matches the pace of our growth. The team moves fast, operates with high autonomy, and holds itself accountable to real business outcomes, not vanity metrics.

The mandate is straightforward: manage significant paid media budgets across Meta, TikTok, Reddit, X, and beyond, drive efficient user acquisition, and build the systems that make us better at this over time. You'll own the full loop from campaign setup and creative briefing to measurement, reporting, and budget allocation. This isn't a role where you hand off execution to an agency or wait for someone else to define the strategy.

This hire matters because paid social is one of our highest-leverage growth channels and we're at a stage where doing it well, or poorly, has a direct and visible impact on the business. We need someone who has managed budgets at scale, knows how to read performance signals and act on them quickly, and can build a creative feedback loop that keeps our ads sharp as we grow.

WHAT YOU'LL DO

• Manage and optimize live campaigns across Meta, TikTok, Reddit, X, Snapchat, and emerging channels, with full ownership of pacing, budget allocation, and performance against CAC and LTV targets.
• Review creative performance weekly, identify what is working and why, and brief new concepts directly to the creative team based on data signals, not gut feel.
• Run incrementality and measurement tests to validate spend efficiency across channels and inform how budget is allocated across the portfolio.
• Monitor and audit full conversion funnels, from ad click through landing page to account creation, and flag or fix drop-off points that are costing us efficiency.
• Build and maintain performance reporting that gives leadership a clear, current view of channel mix, spend pacing, and contribution to company P&L.
• Identify and launch net-new paid channels, document what you learn, and build playbooks that the team can run without you having to be in every decision.
• Partner with creative, product, and analytics teams to connect ad-level performance data back to messaging strategy, offer design, and landing page structure.

WHAT WE'RE LOOKING FOR

• 4+ years in performance marketing or paid acquisition, with hands-on campaign management experience, not just oversight.
• Proven experience managing $50M to $100M or more in annual paid media spend, with direct accountability for efficiency metrics.
• Deep hands-on experience across Meta, TikTok, Snapchat, Reddit, and X, including campaign setup, audience strategy, and bid management.
• Cross-environment buying experience across both web and mobile app, with an understanding of how attribution and optimization differ between the two.
• Structured approach to creative testing and iteration, including how you brief concepts, set up tests, and translate results into the next round of creative.
• Strong analytical foundation, including working knowledge of attribution models beyond last-click and experience running or interpreting incrementality tests.
• Comfortable owning budget decisions and defending them with data in a fast-moving environment.
• Plus: Experience in fintech, trading, or consumer financial products.
• Plus: Familiarity with incrementality testing frameworks such as geo-based holdouts or intent-to-treat analysis.

BENEFITS

• Competitive salary & equity
• Unlimited PTO
• Hardware setup: new MacBook Pro, big display, & accessories