Sr Manager, Integrated Marketing

Swishbreaks; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Swishbreaks, a fast-growing live shopping company in New York, is seeking an Integrated Marketing Lead. This role involves leading integrated campaigns across various channels, launching product and platform initiatives, and managing co-marketing partnerships with major brands. You will need 6-10 years of experience in relevant fields, demonstrating successful project launches. The position demands creative instincts and the ability to market authentically to an engaged audience. An in-office environment fosters collaboration and a dynamic company culture.

Qualifications

• 6-10+ years in integrated marketing, brand, or growth.
• Proven GTM experience with measurable results.
• Fluent in paid social, organic, events, and partner marketing.
• Owned paid media across Meta, TikTok, and YouTube.

Responsibilities

• Lead integrated campaign strategy across channels.
• Own GTM for platform expansions and product launches.
• Run paid acquisition with budget ownership and accountability.
• Drive events marketing for key activations.
• Define Swish brand voice and visual identity.

Skills

Integrated marketing

Brand development

Multi-channel marketing

GTM experience

Paid media ownership

Creative instincts

Audience strategy

Job description

THE OPPORTUNITY

Swish Breaks, headquartered in NYC, is one of the fastest-growing live shopping companies in sports, trading cards, and collectibles. We’re building a multi-platform commerce and entertainment ecosystem with a loyal community across Whatnot, Fanatics Live, TikTok, and digital experiences. The culture here moves fast, the community is obsessive in the best way, and the marketing has to match both.

ABOUT THE ROLE / WHY THIS ROLE EXISTS

This is the role that puts Swish in front of the world. You will own how we show up across paid, organic, partner, and live channels, and you will lead the integrated campaigns that make collectors, fans, and new audiences stop and pay attention. You will run GTM for new platform launches and digital products, own paid acquisition and build the co-marketing relationships with Whatnot, Fanatics, and TikTok that turn platform partnerships into real growth. Most integrated marketing roles ask you to coordinate. This one asks you to build something people actually talk about.

RESPONSIBILITIES

You will:

• Lead integrated campaign strategy across major shows, content launches, and seasonal moments, unifying paid, organic, creative, and partner channels into single high-impact pushes

• Own GTM for new platform expansions and digital product launches, from positioning and audience strategy through execution

• Run paid acquisition across Meta, TikTok, and YouTube with full budget ownership, creative testing, and CAC accountability

• Own partner and co-marketing relationships with Whatnot, Fanatics, and TikTok, turning platform deals into real campaigns with measurable impact

• Drive events marketing for Fanatics Fest, National, and future activations end to end

• Define and protect the Swish brand voice and visual identity across every touchpoint

• Partner with the Lifecycle and Retention to connect acquisition and retention into a seamless customer experience

• Build toward leading a marketing team as the function scales

EXPERIENCE & QUALIFICATIONS

You have:

• 6-10+ years in integrated marketing, brand, or growth at a consumer, marketplace, or culture-forward company

• Proven GTM experience: you have launched a product, platform, or major campaign from scratch and can show the results

• Multi-channel fluency across paid social, organic, events, and partner marketing: you have run all of them

• Experience in partner and co-marketing: turning platform relationships into real campaigns, not logo swaps

• Paid media ownership across Meta, TikTok, and YouTube with budget accountability, creative testing, and efficient CAC

• Sharp creative instincts: tight briefs, clear feedback, and a strong sense of what is on-brand and what is not

• You can market authentically to collectors, fans, and hobbyists without sounding like a brand trying too hard

• Comfortable making fast decisions with incomplete information and owning the outcome

BONUS POINTS

• Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG

• You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)

• You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you

HOW WE WORK

• Model championship culture: speed, precision, no ego, no drama, high accountability

• High ownership: Leaders here solve, not wait

• No ego: We review, take feedback, fix mistakes fast

• Speed + judgment: You ship constantly

• AI-first: If it can be automated, you automate it

• In-office energy: Culture doesn’t build itself on Zoom