Growth-Driven Performance Marketer

SWTHZ - Contrast Therapy Studio; Atlanta (GA); On-site; USD 80,000 - 95,000; Full time

Job summary

SWTHZ is hiring a Performance Marketing Specialist to own paid campaigns across Google, Meta, TikTok, YouTube, and affiliates. You will manage budgets, optimize for ROAS and CPA, and coordinate with creative and analytics teams to drive studio bookings.

The role emphasizes hands-on campaign execution, daily performance tracking, and collaboration across marketing and local teams to scale results while staying on brand.

Qualifications

• 1–3 years in paid digital marketing experience with Meta Ads Manager or Google Ads
• Attention to budgets, ad specs, naming conventions and process discipline
• Familiarity with ROAS, CPA, CTR, CVR metrics and optimization actions
• Team player who supports broader strategy rather than solo work
• Wellness or franchise experience is a bonus
• Proficient in GA, Meta Business Suite, and spreadsheet tools

Responsibilities

• Run the campaigns: set up, launch, and manage paid ads across Google, Meta, TikTok, YouTube, and affiliate platforms.
• Monitor daily performance and flag issues using ROAS, CPA, CTR, CVR, and cost-per-booking.
• Coordinate intake of ad assets and ensure on-spec, on-brand execution before go-live.
• Set up A/B tests and audience experiments and share learnings with the team.
• Build and maintain weekly/monthly performance dashboards and reconcile spend against budgets.
• Support local launches with geo-targeted campaigns for individual studios and events.
• Ensure ads comply with SWTHZ brand standards and platform policies and resolve disapprovals.

Skills

1–3 years in paid digital marketing

Detail-oriented

KPIs are your comfort zone

Team player

Wellness/franchise experience helpful

Tools: GA / Meta / Excel

Tools

Google Analytics

Meta Business Suite

Excel or Google Sheets

Job description

SWTHZ is hiring a Performance Marketing Specialist to own paid campaigns across Google, Meta, TikTok, YouTube, and affiliates. You will manage budgets, optimize for ROAS and CPA, and coordinate with creative and analytics teams to drive studio bookings.

The role emphasizes hands-on campaign execution, daily performance tracking, and collaboration across marketing and local teams to scale results while staying on brand.