Sr Manager, Integrated Marketing

Swish Breaks; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Swish Breaks, headquartered in NYC, is seeking an experienced integrated marketing leader to own how we show up across paid, organic, partner, and live channels. You will drive GTM for platform launches and digital products, and own paid acquisition with CAC accountability.

You will build co-marketing relationships with Whatnot, Fanatics, and TikTok to turn platform deals into real campaigns that move growth. This role leads with speed, judgment, and a bias for action.

Qualifications

• 5+ years in integrated marketing, brand, or growth at consumer or culture-forward companies.
• Proven GTM experience: launched a product or major campaign with measurable results.
• Ability to lead multi-channel campaigns across paid social, organic, events, and partnerships.
• Experience building partner and co-marketing programs that drive real campaigns.

Responsibilities

• Lead integrated campaign strategy across shows, launches, and events, unifying paid, organic, creative, and partner channels.
• Own GTM for new platform expansions and digital product launches from positioning to execution.
• Run paid media across Meta, TikTok, and YouTube with budget ownership and CAC accountability.
• Manage partner and co-marketing relationships with Whatnot, Fanatics, and TikTok to drive campaigns.
• Drive events marketing for major activations end to end.
• Define and protect Swish's brand voice and visual identity across touchpoints.
• Collaborate with Lifecycle and Retention to connect acquisition and retention.
• Build toward leading a marketing team as the function scales.

Skills

Integrated marketing

Brand management

Growth marketing

GTM strategy

Multi-channel campaigns

Partner & co-marketing

Paid media ownership

Creative instincts

Decision making

Job description

THE OPPORTUNITY

Swish Breaks, headquartered in NYC, is one of the fastest-growing live shopping companies in sports, trading cards, and collectibles. We’re building a multi-platform commerce and entertainment ecosystem with a loyal community across Whatnot, Fanatics Live, TikTok, and digital experiences. The culture here moves fast, the community is obsessive in the best way, and the marketing has to match both.

ABOUT THE ROLE / WHY THIS ROLE EXISTS

This is the role that puts Swish in front of the world. You will own how we show up across paid, organic, partner, and live channels, and you will lead the integrated campaigns that make collectors, fans, and new audiences stop and pay attention. You will run GTM for new platform launches and digital products, own paid acquisition and build the co-marketing relationships with Whatnot, Fanatics, and TikTok that turn platform partnerships into real growth. Most integrated marketing roles ask you to coordinate. Most integrated marketing roles ask you to coordinate. This one asks you to build something people actually talk about.

RESPONSIBILITIES

You will:

• Lead integrated campaign strategy across major shows, content launches, and seasonal moments, unifying paid, organic, creative, and partner channels into single high-impact pushes
• Own GTM for new platform expansions and digital product launches, from positioning and audience strategy through execution
• Run paid acquisition across Meta, TikTok, and YouTube with full budget ownership, creative testing, and CAC accountability
• Own partner and co-marketing relationships with Whatnot, Fanatics, and TikTok, turning platform deals into real campaigns with measurable impact
• Drive events marketing for Fanatics Fest, National, and future activations end to end
• Define and protect the Swish brand voice and visual identity across every touchpoint
• Partner with the Lifecycle and Retention to connect acquisition and retention into a seamless customer experience
• Build toward leading a marketing team as the function scales

EXPERIENCE & QUALIFICATIONS

You have:

• 6-10+ years in integrated marketing, brand, or growth at a consumer, marketplace, or culture-forward company
• Proven GTM experience: you have launched a product, platform, or major campaign from scratch and can show the results
• Multi-channel fluency across paid social, organic, events, and partner marketing: you have run all of them
• Experience in partner and co-marketing: turning platform relationships into real campaigns, not logo swaps
• Paid media ownership across Meta, TikTok, and YouTube with budget accountability, creative testing, and efficient CAC
• Sharp creative instincts: tight briefs, clear feedback, and a strong sense of what is on-brand and what is not
• You can market authentically to collectors, fans, and hobbyists without sounding like a brand trying too hard
• Comfortable making fast decisions with incomplete information and owning the outcome

BONUS POINTS

• Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
• You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
• You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you

HOW WE WORK

• Model championship culture: speed, precision, no ego, no drama, high accountability
• High ownership: Leaders here solve, not wait
• No ego: We review, take feedback, fix mistakes fast
• Speed + judgment: You ship constantly
• AI-first: If it can be automated, you automate it
• In-office energy: Culture doesn’t build itself on Zoom