Senior Performance Marketing & Ops Manager — Remote

Bazeta; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Appen is seeking a Performance Marketing & Marketing Operations Manager in the United States. This role drives paid media performance across LinkedIn Ads, Google Ads, X Ads, and ABM programs, and owns HubSpot operations and data integrity.

You will manage budgets, build audiences, maintain UTM standards, and deliver full-funnel dashboards for leadership, while ensuring GDPR/CAN-SPAM/CASL compliance and collaborating with Sales.

Qualifications

• 3–5 years of experience in B2B performance marketing and marketing operations.
• Hands-on experience with LinkedIn Ads and Google Ads, including campaign management and budget ownership.
• Strong HubSpot administration skills including marketing automation and lead scoring.
• Familiarity with ABM, intent data, and audience segmentation.
• Proven ability to analyze marketing performance and report on funnel metrics.
• Experience using AI tools to improve workflows and campaign execution.

Responsibilities

• Own campaign execution and optimize paid media across LinkedIn Ads, Google Ads, X Ads, and ABM programs.
• Manage paid media budgets, allocation, pacing, and pipeline goal alignment.
• Build targeted audiences using intent data to improve campaign effectiveness.
• Monitor CPL and SQL, and report pipeline contributions through A/B testing.
• Maintain UTM tracking, attribution models, and full-funnel dashboards.
• Oversee HubSpot operations including forms, workflows, and lead scoring.
• Collaborate with Sales to improve lead routing and data quality.
• Ensure GDPR/CAN-SPAM/CASL compliance for email marketing.

Skills

LinkedIn Ads

Google Ads

HubSpot administration

ABM / account-based marketing

Marketing analytics

Tools

Salesforce

Looker Studio

Tableau

SQL

Job description

Appen is seeking a Performance Marketing & Marketing Operations Manager in the United States. This role drives paid media performance across LinkedIn Ads, Google Ads, X Ads, and ABM programs, and owns HubSpot operations and data integrity.

You will manage budgets, build audiences, maintain UTM standards, and deliver full-funnel dashboards for leadership, while ensuring GDPR/CAN-SPAM/CASL compliance and collaborating with Sales.