Performance Marketing Manager, NA — Enrollment Growth

Nexford University; United States; Teletrabalho; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Nexford University is seeking a hands-on Performance Marketing Manager to join a motivated and creative marketing team, driving demand and improving enrollment outcomes across North America.

You will own paid media execution, funnel optimization, and cross-functional collaboration with Sales, Admissions, Marketing Operations, and Creative to move initiatives forward. This role emphasizes data-driven decisions, experimentation, and accountability across channels.

Qualificações

• At least four years of B2C hands-on performance marketing experience.
• Experience managing paid B2C campaigns targeting U.S. audiences.
• Strong working knowledge of Google Ads and Meta Ads; LinkedIn Ads is a plus.
• Evidence of improving downstream conversion and acquisition efficiency beyond inexpensive leads.
• Experience working with Sales on a considered-purchase journey or a multi-stage funnel.
• Proficiency with HubSpot or comparable CRM, GA4, campaign attribution, and reporting tools.

Responsabilidades

• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other channels.
• Own campaign structure, targeting, bidding, budget pacing, tracking requirements, and ongoing optimization.
• Build monthly media plans aligned with enrollment priorities, historical performance, seasonality, and the applicant decision cycle.
• Allocate spend based on qualified demand, downstream conversion, and acquisition efficiency.
• Maintain a prioritized testing plan for audiences, creative, offers, and landing pages.
• Monitor the journey from lead generation through application starts to enrollment.
• Identify drop-off points and coordinate improvements with Sales, Admissions, and Creative.
• Collaborate on nurture initiatives and automation with Marketing Operations.
• Develop clear creative briefs and work with Creative on assets and landing pages.
• Maintain dashboards, explain results, and translate data into decisions.

Conhecimentos

B2C marketing

performance marketing

demand generation

Google Ads

Meta Ads

LinkedIn Ads

HubSpot

GA4

campaign attribution

Ferramentas

HubSpot

GA4

Campaign attribution tools

Descrição da oferta de emprego

Nexford University is seeking a hands-on Performance Marketing Manager to join a motivated and creative marketing team, driving demand and improving enrollment outcomes across North America.

You will own paid media execution, funnel optimization, and cross-functional collaboration with Sales, Admissions, Marketing Operations, and Creative to move initiatives forward. This role emphasizes data-driven decisions, experimentation, and accountability across channels.