Senior Growth Marketing Strategist: Paid Acquisition & CRO

NexOwl; New York (NY); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonus structure

Healthcare and wellness coverage

Quarterly offsites

Flexible time off

Job summary

NexOwl is seeking a data-driven Digital Advertising Manager to drive acquisition, retention, and revenue for client accounts and educational offerings. You will manage multi-channel campaigns, run rigorous A/B tests, and build attribution models to measure customer lifetime value.

You’ll collaborate with content creators and designers to craft high-converting ad assets, optimize funnel economics, and demonstrate ROAS across B2B and B2C audiences in a fast-paced environment.

Qualifications

• 4+ years managing $50k+/month paid advertising budgets with proven positive ROAS.
• Strong analytical abilities with Google Analytics 4, Tag Manager, and BI tools.
• Deep understanding of B2B and B2C funnel economics and conversion rate optimization.

Responsibilities

• Manage multi-channel paid acquisition campaigns across Google Ads, Meta, and LinkedIn.
• Run rigorous A/B testing programs across ad creatives, copy hooks, and landing pages.
• Build advanced attribution models in GA4 and Looker Studio to track customer lifetime value.
• Collaborate with content creators and designers to produce high-converting ad assets.

Skills

Paid ads management

Tools

GA4

Tag Manager

Looker Studio

BI tools

Job description

NexOwl is seeking a data-driven Digital Advertising Manager to drive acquisition, retention, and revenue for client accounts and educational offerings. You will manage multi-channel campaigns, run rigorous A/B tests, and build attribution models to measure customer lifetime value.

You’ll collaborate with content creators and designers to craft high-converting ad assets, optimize funnel economics, and demonstrate ROAS across B2B and B2C audiences in a fast-paced environment.