North America Performance Marketing Lead

Nexford University; Atlanta (GA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Nexford University is seeking a hands-on Performance Marketing Manager to lead B2C paid media efforts and improve enrollment outcomes across North America. The role requires close collaboration with Sales, Admissions, Marketing Operations and Creative to optimize the enrollment funnel.

You will own paid media planning and execution across Google, Meta, LinkedIn, and other channels, and drive improvements in lead quality, application completion, and conversion.

Qualifications

• At least four years of hands-on B2C performance marketing experience.
• Experience managing paid B2C campaigns targeting U.S. audiences.
• Strong analytical skills and data-driven decision making.
• Proven ability to collaborate with Sales, Admissions, Marketing Operations and Creative.

Responsabilités

• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn and other channels.
• Own campaign structure, targeting, bidding, budget pacing, tracking, and ongoing optimization.
• Build monthly media plans aligned with enrollment priorities and seasonality.
• Monitor funnel from lead generation to enrollment and optimize touchpoints.
• Collaborate with Sales, Admissions, DM&O and Creative on messaging and assets.
• Develop briefs and coordinate landing page tests and experiments.

Connaissances

Performance marketing

B2C campaigns

Analytics & measurement

Cross-functional collaboration

Outils

Google Ads

Meta Ads

LinkedIn Ads

HubSpot

GA4

Description du poste

Nexford University is seeking a hands-on Performance Marketing Manager to lead B2C paid media efforts and improve enrollment outcomes across North America. The role requires close collaboration with Sales, Admissions, Marketing Operations and Creative to optimize the enrollment funnel.

You will own paid media planning and execution across Google, Meta, LinkedIn, and other channels, and drive improvements in lead quality, application completion, and conversion.