North America Performance Marketing Leader

Nexford University; Oregon; Híbrido; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Nexford University is seeking a hands-on Performance Marketing Manager to grow qualified demand and improve enrollment outcomes across North America. You will manage B2C paid media day to day and own how campaigns connect to the enrollment funnel, collaborating across Sales, Admissions, Marketing Operations, and Creative.

The role requires strong campaign execution, analytical judgment, and cross-functional coordination.

Qualificações

• At least four years of B2C hands-on performance marketing or demand generation experience.
• Experience managing paid B2C campaigns targeting U.S. audiences.
• Strong knowledge of Google Ads and Meta Ads; LinkedIn Ads is a plus.
• Proficiency with HubSpot or a comparable CRM, GA4, attribution, and reporting tools.

Responsabilidades

• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other channels.
• Own campaign structure, targeting, bidding, budget pacing, tracking, and optimization.
• Monitor funnel from lead generation to application and enrollment; coordinate improvements across teams.

Conhecimentos

B2C marketing

Paid media

Campaign optimization

Analytical

Ferramentas

Google Ads

Meta Ads

LinkedIn Ads

HubSpot

GA4

Descrição da oferta de emprego

Nexford University is seeking a hands-on Performance Marketing Manager to grow qualified demand and improve enrollment outcomes across North America. You will manage B2C paid media day to day and own how campaigns connect to the enrollment funnel, collaborating across Sales, Admissions, Marketing Operations, and Creative.

The role requires strong campaign execution, analytical judgment, and cross-functional coordination.