Senior Paid Search Manager - Ecommerce & Multi-Brand Growth

Local Crafts Group

United States

On-site

USD 120,000 - 180,000

Full time

5 days ago

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Benefits offered by this job

Competitive salary

Medical, dental, vision

401(k) with company match

Paid time off

Parental leave

Employee discounts across Local Crafts

Job summary

Local Crafts Group is hiring a Performance Marketing Manager to drive paid search across its multi-brand portfolio, including Google Ads and Bing. You’ll shape search strategy, test new channels like AI-powered search and YouTube, and collaborate with growth, creative, and analytics teams to propel profitable growth.

You’ll own annual goals, manage day-to-day performance, and lead a data-driven testing roadmap across brands to optimize CPA, CAC, and ROAS.

Qualifications

5+ years of hands-on paid search experience, specializing in e-commerce.
Track record of hitting performance KPIs and a deep understanding of which levers got you there.
Strong command of Google Ads, including campaign architecture, feed management and optimization, and keyword approach across match types.
A test and learn mindset, with the ability to share insights clearly and act on them.
Solid measurement and analytics skills, spanning Google Analytics, conversion tracking, UTM tagging, and attribution.
Excellent organization, so you can manage accounts for multiple brands without things slipping.
Strong written and verbal communication, with experience presenting performance, insights, and recommendations.

Responsibilities

Set the paid search approach for each brand in the portfolio, defining the role of different campaign types and how paid search and other channels work together.
Collaborate on annual search goals and budget for each brand, including targets for customers and performance (CPA, CAC, ROAS), and own the results.
Manage search performance day-to-day with hands on keyboard, considering different levers (keywords, ad copy, landing pages, feed). Decide how search budget moves across campaigns based on performance.
Present search performance on a weekly basis, sharing out insights, and ways to continue improving performance.
Maintain a prioritized testing roadmap, measure results, and identify learnings that improve performance across every brand.
Lead experimentation on where search is going, including ads in ChatGPT and other emerging platforms, with clear test designs, success criteria, and decisions on what to scale or stop.
Partner with creative and site merchandising teams to work on the right ad creative and landing pages for each brand.