Performance Marketing Manager

Culver Careers (CulverCareers.com); United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Culver Careers is assisting a client focused on ginger-based products to hire a Performance Marketing Manager. The role centers on leading paid media across Meta, Google, Amazon and emerging channels to drive profitable growth, with a strong emphasis on off-platform demand and retailer conversions.

The ideal candidate will develop data-driven strategies, test audiences and creative, and partner with Brand, Creative, Ecommerce and Sales to deliver measurable ecommerce outcomes.

Qualifications

• Bachelor's degree in Marketing or related field.
• Strong understanding of paid media channels and attribution.
• Proven ability to translate data into actionable campaigns.

Responsibilities

• Lead paid media across Meta, Google, Amazon and emerging channels.
• Align campaigns with brand goals and retailer partnerships.
• Test, optimize and report on performance and ROI.

Skills

Paid media strategy

Data-driven

Cross-functional

Campaign optimization

Attribution analysis

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

Amazon Ads

GA/Analytics

Job description

Inspired by the healing powers of ginger spanning over 5000 years, this client creates products with simple, short ingredient lists, made in fun and functional formats for modern lifestyles and daily consumption. Work with small-scale farmers who share a reverence for the land through sustainable farming practices. Many of the farms we work with are near our manufacturing facilities, thus reducing our carbon footprint. From farm to market, our client supports over 500 farmers, factories workers and staff in the premier growing regions of the world – China, Fiji, Indonesia and Peru.

They are looking for a Performance Marketing Manager to bring the role of the current agency in house:

• Lead paid media strategy and execution across Meta, Google, Amazon, and emerging digital channels, with accountability for driving profitable growth and measurable sales. This role ensures every media dollar is tied to business outcomes through testing, optimization, and attribution. Since we do not sell Direct to consumers on our website, this role is critical to generating consumer demand off platform and converting that interest into purchases across Amazon and our retail partners.
• The ideal candidate understands the customer journey and uses compelling creative and data-driven media strategies to build awareness, consideration, and purchase intent. This is a hands-on individual contributor role for someone who can develop media strategies, execute campaigns, optimize performance, and demonstrate incremental business impact through modern attribution and analytics.
• Beyond campaign execution, this person is a creative strategist who understands what motivates shoppers to engage and convert. They continuously test audiences, messaging, and creative, partnering closely with Brand, Creative, Ecommerce, and Sales to deliver campaigns that build the brand and drive measurable ecommerce sales.