Omni-Channel Marketing Strategist

Bass Pro Shops; Springfield (MO); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Job summary

Bass Pro Shops is seeking a Marketing Planner to develop and implement strategic plans tied to merchandising vision and product objectives. You will drive omni-channel campaigns and collaborate across Merchandising and Marketing to align priorities and deliver a premium customer experience.

The role requires 4–6 years in marketing, a Bachelor’s degree (Marketing preferred), and strong communications. You will manage budgets, analyze ROI, and lead cross-functional teams to shape future

Qualifications

• Bachelor's degree is required.
• 4-6 years of experience in Marketing.
• Preferred Degree: Marketing or related field.

Responsibilities

• Lead development and implementation of prioritized marketing initiatives and product launches.
• Collaborate with Merchandising and Marketing to set strategy for Bass Pro Shops and Cabela’s Brands and national partners.
• Develop and manage budgets; analyze ROI and communicate strategy performance.
• Identify sales, margin and inventory trends to align marketing events with strategy.
• Foster cross-functional collaboration to inform future opportunities and drive innovation.

Skills

Merchandising experience

Marketing experience

Strong communications

Self-starter

Time management

Microsoft Office Suite

Education

Bachelor's Degree

Bachelor’s Degree in Marketing

Tools

Microsoft Office Suite

Job description

Bass Pro Shops is seeking a Marketing Planner to develop and implement strategic plans tied to merchandising vision and product objectives. You will drive omni-channel campaigns and collaborate across Merchandising and Marketing to align priorities and deliver a premium customer experience.

The role requires 4–6 years in marketing, a Bachelor’s degree (Marketing preferred), and strong communications. You will manage budgets, analyze ROI, and lead cross-functional teams to shape future