Strategic Media Manager

Bass Pro Shops; Springfield (MO); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k Retirement Savings

Paid holidays

Paid vacation

Job summary

Bass Pro Shops in Springfield, MO, is seeking a Marketing Manager to direct internal teams and external agencies in executing broad-reach media programs, ensuring costs stay within planning guidelines and industry averages.

This role establishes short- and long-term strategies to maximize ROI on the organization’s media investments, overseeing TV, print and outdoor media plans, negotiating sponsorships, and driving measurable improvements across all buys while collaborating with brand marketing

Qualifications

• Bachelor's degree in Marketing, Mass Media, or Communications.
• Minimum of 5 years media planning experience.

Responsibilities

• Oversee all activities of broadcast, print, and out-of-home media planning/buying; set standards of excellence and communications.
• Direct the development, presentation, and maintenance of all media plans and POVs on proposals.
• Present plans to the organization and lead strategic planning initiatives.
• Negotiate and manage contract process for TV sponsorship properties and outdoor verticals.
• Develop systems for measuring effectiveness and optimization of media buys.
• Manage budgets and oversee billing issues with internal accounting.

Skills

Verbal communication

Written communication

Leadership

Multitasking

Analytical skills

Education

Bachelor's degree in Marketing or related

Tools

MS Word

MS Excel

PowerPoint

MS Access

Job description

Bass Pro Shops in Springfield, MO, is seeking a Marketing Manager to direct internal teams and external agencies in executing broad-reach media programs, ensuring costs stay within planning guidelines and industry averages.

This role establishes short- and long-term strategies to maximize ROI on the organization’s media investments, overseeing TV, print and outdoor media plans, negotiating sponsorships, and driving measurable improvements across all buys while collaborating with brand marketing