Performance Marketing Manager, Amazon Leo

Amazon Inc.; Bellevue (WA); On-site; USD 120,000 - 162,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Leo is building a broadband initiative and seeks a Performance Marketing Manager to own digital campaigns focused on programmatic display across the US, Canada, and Mexico. You will drive subscriber growth with a high execution bar and partner with creative, channel owners, and central teams to hit acquisition goals.

The role requires hands-on optimization, testing, and scale of cross-functional programs, including experience with online media channels and data-driven decision making.

Qualifications

• 3+ years of professional non-internship marketing experience.
• 3+ years of developing and managing marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing.

Responsibilities

• Execute end-to-end Leo acquisition marketing campaigns in digital performance channels, with a focus on programmatic display.
• Optimize against key channel engagement and business KPIs including share of voice, click through rates, conversion, and cost per acquisition.
• Test and learn messaging, creative, and segmentation strategies to improve channel results.
• Establish mechanisms that set a high bar for campaign delivery across creative execution, campaign building, and QA.

Skills

Programmatic display

Data-driven marketing

Campaign optimization

Digital marketing channels

Tools

Excel

Tableau

SQL

Job description

Performance Marketing Manager, Amazon Leo

Amazon Leo is an initiative to increase global broadband access through a constellation of satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.
The Amazon Leo North America Consumer team is looking for a talented Performance Marketing Manager to own digital marketing campaigns, focusing on the programmatic display channel, across the US, Canada, and Mexico. This role is responsible for campaign execution and optimization to acquire subscribers and deliver efficient cost per acquisition. You will work closely with creative, marketing channel owners, and central Amazon teams to ensure we meet subscriber goals. A successful candidate will hold an incredibly high execution bar, have exceptional project management skills, with experience executing display marketing campaigns for subscription businesses. We are looking for someone customer obsessed with a proven track record of driving growth and early business adoption, a test and learn mindset, and working collaboratively with internal teams. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.

Key job responsibilities

• Execute end-to-end Leo acquisition marketing campaigns in digital performance channels, with a focus on programmatic display.
• Optimize against key channel engagement and business KPIs including share of voice, click through rates, conversion, and cost per acquisition.
• Test and learn messaging, creative, and segmentation strategies to improve channel results.
• Establish mechanisms that set a high bar for campaign delivery across creative execution, campaign building, and QA.

Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• 3+ years of developing and managing marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing

Preferred Qualifications

• Knowledge of HTML, SQL, Excel
• Experience with Tableau, SQL, or basic data-mining
• Experience building campaigns in Amazon Ads and Google / YouTube

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, BELLEVUE - 120,000.00 - 162,300.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.