Performance Marketing Manager

Lincoln Digital Group; West Palm Beach (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Lincoln Digital Group seeks a Performance Marketing Manager to lead planning, execution, optimization, and reporting of paid media for multiple premium clients. You’ll work across Google Ads, Meta Ads, and programmatic platforms, collaborating with SEO, creative, and development teams to maximize conversions and ROAS.

The role requires hands-on experience managing large campaigns, writing high-converting ad and landing page copy, and a relentless focus on performance through testing and

Qualifications

• 3–5 years managing 10+ paid advertising accounts across industries and budgets.
• 4–6 years managing Google Ads, Meta Ads, and programmatic campaigns.
• 2–4 years of paid search ad copywriting experience (Google Search & Meta).
• 2–4 years of landing page copywriting focused on conversion and lead gen.
• 3–5 years using heatmapping and conversion optimization tools such as Hotjar/Clarity/Crazy Egg/VWO.
• Strong knowledge of GA4, GTM, conversion tracking, attribution, and reporting.
• Experience with AI tools (ChatGPT/Claude/Gemini) for research, copywriting, and workflow efficiency.
• Six-figure monthly budgets experience preferred.

Responsibilities

• Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and programmatic platforms
• Manage a portfolio of 10+ client accounts while maintaining high performance and clear communication
• Monitor budgets, pacing, bidding, ROAS, CPL, CPA, and KPIs to maximize efficiency
• Write compelling paid search ads to improve CTR and Quality Score
• Develop high-converting website and landing page copy aligned with campaign goals
• Conduct ongoing A/B testing of ads, landing pages, audiences, offers, and creative
• Use heatmaps, session recordings, and behavior analytics to identify conversion opportunities
• Collaborate with designers and developers to implement landing page improvements
• Analyze campaign performance and present actionable insights in client reports
• Build audience strategies including remarketing, lookalike, and first-party targeting
• Coordinate with SEO, creative, and web teams to align campaigns with broader marketing
• Stay current on new platforms, AI tools, attribution models, and best practices

Skills

Account management

Copywriting

Analytics

AI tools

Budget management

Tools

Google Ads

Meta Ads

Programmatic platforms

Hotjar

Microsoft Clarity

Crazy Egg

VWO

Job description

Performance Marketing Manager

Lincoln Digital Group™ — West Palm Beach, FL

About Lincoln Digital Group

Founded in 2013, Lincoln Digital Group™ is a West Palm Beach marketing agency helping leading businesses and premium brands reach and convert the high-value consumer — with a specialized focus on the South Florida market. From hospitality and lifestyle brands to healthcare, retail, and real estate organizations, we deliver measurable growth through strategic vision, branding, social-first creative, performance marketing, and leading-edge tools and infrastructure — all backed by clear attribution and measurement.

The Opportunity

We’re hiring a Performance Marketing Manager to lead the planning, execution, optimization, and reporting of paid media campaigns across our client portfolio. This role sits at the intersection of strategy, media buying, copywriting, analytics, and conversion optimization, ensuring every advertising dollar works harder and every campaign is continuously improving.

You’ll manage multiple client accounts simultaneously across Google Ads, Meta Ads, and programmatic advertising platforms while collaborating closely with our SEO, creative, web development, and leadership teams. Success in this role requires equal parts analytical thinking, creative problem-solving, and relentless attention to performance metrics.

This is a role for someone who has personally managed complex advertising accounts, written high-converting ad and landing page copy, optimized websites for conversion, and understands that exceptional marketing performance comes from constant testing and refinement—not guesswork.

Our clients are highly visible, the budgets are meaningful, and expectations are high. You should want it that way.

What You’ll Do

• Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and programmatic advertising platforms
• Manage a portfolio of 10+ client advertising accounts simultaneously while maintaining exceptional performance and communication
• Monitor budgets, pacing, bidding strategies, ROAS, CPL, CPA, and other KPIs to maximize campaign efficiency
• Write compelling paid search advertisements that improve click-through rate, Quality Score, and conversion performance
• Develop high-converting website and landing page copy that aligns with campaign objectives and improves conversion rates
• Conduct ongoing A/B testing of advertisements, landing pages, audiences, offers, and creative to continuously improve results
• Use heatmapping, session recordings, scroll tracking, and user behavior analysis to identify conversion opportunities
• Collaborate with designers and developers to implement landing page improvements and conversion optimization recommendations
• Analyze campaign performance and present actionable insights through client reports and internal strategy meetings
• Build audience strategies including remarketing, lookalike audiences, first-party audiences, and conversion-focused targeting
• Work alongside SEO, creative, and web teams to ensure paid media campaigns align with broader marketing initiatives
• Stay current on emerging advertising platforms, AI tools, attribution models, automation, and industry best practices

Requirements

• 3–5 years managing at least 10 paid advertising accounts simultaneously across multiple industries and budgets
• 4–6 years of experience managing Google Ads, Meta Ads, and programmatic advertising campaigns
• 2–4 years of paid search ad copywriting experience, including Google Search and Meta advertising
• 2–4 years of website and landing page copywriting experience focused on conversion and lead generation
• 3–5 years of experience using heatmapping and conversion optimization tools such as Hotjar, Microsoft Clarity, Crazy Egg, VWO, or similar platforms
• Strong understanding of Google Analytics 4, Google Tag Manager, conversion tracking, attribution, and reporting
• Advanced knowledge of campaign optimization, audience targeting, bidding strategies, and performance analysis
• Strong analytical skills with the ability to translate data into actionable marketing decisions
• Experience using AI tools such as ChatGPT, Claude, or Gemini to improve research, copywriting, campaign development, and workflow efficiency
• Experience managing six-figure monthly advertising budgets preferred

Who Thrives Here

• Performance marketers who obsess over results, testing, and continuous improvement
• Strategic thinkers who can connect advertising performance to business outcomes
• Strong communicators who confidently present recommendations backed by data
• Detail-oriented professionals who notice optimization opportunities others overlook
• Individuals who thrive in a fast-paced agency environment managing multiple premium client accounts
• Curious learners who stay ahead of industry changes, platform updates, and emerging technologies

Location

South Florida preferred, but not required for the right candidate.

Lincoln Digital Group is an equal opportunity employer.