Performance Marketing Manager (Remote)

La Performance; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Collaborative work environment

Direct impact on projects

Competitive compensation

Job summary

La Performance is seeking a Performance Marketing Manager to drive growth across client portfolios in the United States. The role requires 3-5 years of performance marketing experience, especially managing paid media for eCommerce brands. You will analyze campaign data and manage budgets, while collaborating with agency leadership and clients.

Success in this role involves not just executing tasks but owning outcomes and providing actionable insights. A hands-on approach and strong communication skills are essential.

Qualifications

• 3-5 years of hands-on performance marketing experience.
• Experience managing paid media for eCommerce brands.
• Strong analytical skills and comfort working with performance data.

Responsibilities

• Build, launch, and optimize campaigns across Google, Meta, and other platforms.
• Analyze account performance and identify opportunities for growth.
• Prepare weekly and monthly performance updates.

Skills

Performance marketing

Google Ads experience

Meta campaigns management

Analytical skills

Attention to detail

Tools

Google Merchant Center

Klaviyo

Job description

La Performance (LaP) is a growth partner for premium digital first brands. We drive revenue by connecting paid media, creative, lifecycle, and conversion into a system built around what actually moves the business. No fluff. No vanity metrics. Our clients include adidas Underwear, Bare Necessities, Louvelle, Rails, and other high‑growth lifestyle brands. We’re a small, senior team. We move fast, think clearly, and hold a high bar for both the work and how we show up.

Who You Are

You’re a performance marketer who loves figuring out how to grow businesses.

You understand that great results don’t come from a single channel. They come from aligning strategy, media buying, creative, measurement, and execution around the right goals.

You’re comfortable moving between platforms, analyzing performance, identifying opportunities, and turning insights into action.

You know how to think strategically, but you’re equally comfortable rolling up your sleeves and getting into the details.

You take ownership. You communicate proactively. You care about outcomes.

Most importantly, you’re the type of person who sees a problem and solves it.

What Matters Most

• You take ownership and follow through.
• You communicate clearly and proactively.
• You think strategically but execute tactically.
• You have strong attention to detail and a natural QA mindset.
• You bring solutions, not just problems.
• You stay curious and actively keep up with platform changes and industry trends.
• You can manage multiple priorities without things falling through the cracks.
• You care about business outcomes, not just platform metrics.

Experience

• 3‑5 years of hands‑on performance marketing experience.
• Experience managing paid media for eCommerce brands.
• Strong Google Ads experience, including Search, Shopping, Performance Max, Demand Gen, and YouTube.
• Experience managing Meta campaigns and understanding modern paid social best practices.
• Experience managing accounts with significant monthly ad spend ($100k+/month preferred).
• Experience working across multiple client accounts simultaneously.
• Experience managing Google Merchant Center and working with product feeds.
• Strong understanding of campaign structure, budget allocation, audience strategy, and performance optimization across channels.
• Strong analytical skills and comfort working with performance data.
• Experience communicating insights and recommendations to internal teams and clients.

Nice to Have

• Pinterest Ads experience.
• TikTok Ads or TikTok Shops experience.
• B2B lead generation experience.
• GA4 and Google Tag Manager experience.
• Attribution and measurement experience.
• SegMetrics, Triple Whale, or similar reporting platforms.
• Klaviyo or lifecycle marketing experience.

The Role

You will play a central role in the management and growth of our client accounts. We’re looking for a hands‑on Performance Marketing Manager to help drive growth across our client portfolio. This role combines media buying, performance strategy, reporting, client support, and operational excellence. You’ll be expected to own outcomes, not just tasks. You’ll work closely with agency leadership to plan, execute, optimize, and report on performance marketing initiatives across multiple channels. This role spans campaign management, strategy, reporting, performance analysis, and client support. Success requires the ability to think beyond any single platform and understand how paid media, creative, measurement, and conversion work together to drive growth. This is a high‑impact role with meaningful ownership and direct influence on client results.

What You’ll Do

Campaign Management

• Build, launch, and optimize campaigns across Google, Meta, and other platforms as needed.
• Manage Search, Shopping, Performance Max, Demand Gen, YouTube, and paid social campaigns.
• Manage budgets, pacing, and forecasting across multiple client accounts.
• Develop and execute testing roadmaps across audiences, creative, campaign structures, and landing pages.
• Monitor performance daily and proactively identify opportunities and risks.

Strategy & Performance

• Analyze account performance and identify opportunities for growth.
• Understand how channels, creative, and measurement work together to drive business outcomes.
• Contribute to account strategy and planning.
• Form recommendations backed by data, experience, and business context.
• Stay current on platform updates, industry trends, and emerging best practices.

Merchant Center & Feed Management

• Manage and maintain Google Merchant Center accounts.
• Monitor diagnostics, disapprovals, and feed health.
• Collaborate with feed management partners when needed.
• Support product segmentation and feed strategies aligned to business goals.
• Ensure feeds are structured to support campaign performance and reporting needs.

Reporting & Insights

• Prepare weekly and monthly performance updates.
• Turn data into clear, actionable insights.
• Identify trends, opportunities, and risks proactively.
• Help clients and internal teams understand what is happening and why.
• Support forecasting, planning, and performance reviews.

Measurement & Operations

• Support tracking, attribution, and reporting initiatives.
• Validate conversion tracking and data quality.
• Maintain a high level of account organization and operational excellence.
• Ensure campaigns are launched accurately and quality standards are maintained.
• Help identify and troubleshoot measurement issues when they arise.

Client Support

• Participate in client calls and strategic discussions.
• Communicate recommendations and performance insights clearly.
• Build trust through consistency, reliability, and thoughtful communication.
• Act as a trusted extension of our clients’ teams.

What Success Looks Like

• Accounts are proactively managed and consistently improving.
• Budgets and pacing are accurate and under control.
• Opportunities and risks are identified before they become problems.
• Campaigns are executed accurately and thoughtfully.
• Clients trust your recommendations and value your input.
• Communication is clear, proactive, and reliable.
• Leadership trusts you to own your work with minimal oversight.
• You make the team better through strong execution, accountability, and collaboration.

Why You’ll Love LaP

• Work directly with founders and senior operators in a highly collaborative, no‑ego environment.
• Own meaningful work and see the direct impact of your efforts.
• High trust, high ownership. If you’re on it, it’s yours to run.
• No layers, no bureaucracy, no wasted motion. Just smart people doing great work.
• Real opportunity to grow as the company scales.

Compensation is competitive and aligned with experience. We’re looking to fill this role immediately.