Digital Marketing Manager - South Florida!

Daley And Associates, LLC; West Palm Beach (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

A data insights organization based in Florida is seeking a Digital Marketing Manager to lead digital acquisition efforts, including paid media campaigns. The ideal candidate will have over 3 years of experience in performance marketing, particularly with Google Ads and SEMrush. Responsibilities include planning and optimizing campaigns, managing budgets, and conducting SEO research. This role demands strong analytical skills and a focus on driving qualified leads and growth.

Qualifications

• 3+ years of experience in digital, performance, or growth marketing.
• Experience with managing paid media budgets and optimizing campaigns.
• Strong understanding of Google Ads and conversion tracking.

Responsibilities

• Plan, execute, and optimize paid campaigns across various channels.
• Manage SEM programs and perform keyword research.
• Deliver actionable insights and performance reporting.

Skills

Digital marketing

Performance marketing

SEO research

Google Ads

B2B marketing

Tools

Google Analytics 4

SEMrush

HubSpot

Salesforce

Job description

Overview

Digital Marketing Manager - South Florida

A growing data insights and research organization is seeking a results-driven Digital Marketing Manager to lead paid media and digital acquisition efforts. This role owns the strategy and execution of performance marketing campaigns, with a strong focus on paid search, paid social, SEO research, and conversion optimization to drive qualified leads and pipeline growth.

What You’ll Do

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and other digital channels
• Own audience targeting, budget allocation, bidding strategies, and creative testing
• Manage SEM programs including keyword research, ad copy optimization, and retargeting
• Conduct SEO and competitive research using SEMrush
• Partner with internal teams to optimize landing pages, funnels, and conversion rates
• Track performance in GA4 and dashboards; deliver actionable insights and reporting
• Collaborate closely with Sales to align campaigns with lead quality and pipeline goals

What We’re Looking For

• 3+ years of experience in digital, performance, or growth marketing
• Hands-on experience managing paid media budgets and optimizing campaigns
• Strong knowledge of Google Ads, GA4, SEMrush, and conversion tracking
• Experience optimizing landing pages and marketing funnels
• B2B, SaaS, data, research, or professional services marketing experience
• LinkedIn Campaign Manager, retargeting, and attribution tools (GTM, Looker Studio)
• CRM and marketing automation experience (HubSpot, Salesforce)

For immediate consideration, please reach out directly to Kelly Lucey at [e-mail].