Senior Performance Marketing Manager

Beam Organics; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Unlimited PTO

401k match

Work from Anywhere

Wellness stipend

Commuter benefits

Job summary

Beam Organics is seeking a Senior Performance Marketing Manager to own paid search, affiliate, newsletter, and podcast advertising. You will partner with our growth team to scale multi-channel campaigns from Boston or New York, with a hybrid schedule 3 days in-office.

You will be measured on ROAS and CAC, manage external agencies, build cross-channel reporting, and push for creative tests and CRO to accelerate customer acquisition while maintaining profitability.

Qualifications

• 3–6+ years of growth or performance marketing experience in DTC/e-commerce.
• Hands-on experience managing paid search/Google Ads with ROAS/CAC focus.
• Experience owning affiliate, email/newsletter, or podcast advertising.
• Comfortable holding agencies and partners accountable for deliverables and KPIs.
• Analytical with ability to build performance reporting.

Responsibilities

• Own paid search performance and agency management, optimizing campaigns against ROAS and CAC goals.
• Lead the DTC affiliate program, growing partnerships that drive incremental revenue and new customers.
• Own newsletter marketing strategy, increasing share of new customers and revenue attributed to this channel.
• Lead podcast advertising efforts in partnership with Performance Marketing Lead or external agency.
• Build cross-channel performance reporting and surface insights informing growth strategy.
• Test and scale tactics like copy, landing pages, and CRO for acquisition channels.

Skills

Paid search

Google Ads

Agency management

Affiliate marketing

Email marketing

Podcast advertising

Analytics

Reporting

Job description

Senior Performance Marketing Manager

About the Role:

We're looking for a performance marketer who wants to own real channels and see their impact every day. In this role, you'll own the relationship with our Google Ads agency, run our DTC affiliate program end-to-end, own our newsletter channel, and help us scale podcast advertising as that channel ramps back up in the next quarter. You'll sit on a tight-knit growth team alongside the leads for Meta and Influencer, with the autonomy to shape how each of your channels grows. This is a great fit if you love operating across multiple channels rather than going deep on just one, you're confident holding agencies and partners accountable to results, and you're analytical enough to spot what's working (and what's not) without waiting to be told.

What You’ll Do

• Own paid search performance and agency management, optimizing campaigns against ROAS and CAC goals
• Lead the DTC affiliate program, growing high-quality partnerships that drive incremental revenue and customer acquisition
• Own newsletter marketing strategy, increasing the total share of new customers and revenue attributed to this channel
• Lead podcast advertising efforts in partnership with Performance Marketing Lead, either directly or through external agency management
• Build cross-channel performance reporting and surface insights that inform growth strategy and optimization priorities
• Test and scale tactics such as copy, landing pages, and CRO as it relates to these acquisition channels.

Who You Are

• 3-6+ years of growth or performance marketing experience (DTC / e-commerce strongly preferred); level and experience level will flex with title
• Hands-on experience managing paid search / Google Ads, either directly or through an agency, with a demonstrated track record on ROAS/CAC
• Experience owning at least one of: affiliate program management, email/newsletter marketing, or podcast advertising — ideally more than one
• Comfortable holding agencies and external partners accountable to deliverables and KPIs
• Analytical: can pull data, build performance reporting, and translate it into channel decisions without needing a dedicated analyst

Location: Boston, MA or New York, NY (Hybrid, 3 days/week in-office)

We offer:

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• "Work from Anywhere" bank
• Wellness stipend for health & fitness
• Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don't work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively