Performance Marketing Manager

Blueroot Health®; City of Middletown (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Blueroot Health® is seeking a Performance Marketing Manager in Middletown, New York, to manage paid media performance across three distinct health and wellness brands.

The candidate will drive profitable customer acquisition, optimize channel performance, and oversee creative testing across various channels like paid social and search. Strong analytical skills and experience in health and wellness environments are ideal for this role, which may involve travel and compliance with advertising standards.

Qualifications

• 5–7+ years’ experience in performance marketing.
• Data-driven mindset to turn insights into actions.
• Familiarity with health and wellness regulatory requirements.

Responsibilities

• Manage day-to-day performance across paid media channels.
• Support growth across multiple health and wellness brands.
• Conduct creative testing across different formats.

Skills

Performance marketing

Data analysis

DTC marketing

Creative testing

Multi-channel strategy

Tools

Google Analytics

Shopify+

Klaviyo

Ahrefs

Triple Whale

Job description

Purpose Statement

The Performance Marketing Manager will manage paid media performance across a portfolio of three health and wellness brands, each with distinct audiences, purchase journeys, and growth priorities.

This role is responsible for driving profitable customer acquisition across paid search, paid social, retail media, and supporting digital channels. The ideal candidate is not simply optimizing toward platform-reported CPA or ROAS, but understands the full economics of growth: MER, contribution margin, payback period, LTV:CAC, subscription rate, new customer acquisition, and incremental revenue.

This is a hands‑on executional role for a performance marketer who can operate with a portfolio mindset across three distinct brands — each with different audiences, growth stages, and channel mixes — while maintaining rigor at the individual brand level. The right candidate evaluates channel performance with appropriate skepticism, works closely with creative, ecommerce, analytics, compliance, brand, product, and external agency partners, and understands that DTC paid does not operate in a closed system: Amazon, retail, subscription, and brand demand all connect.

What You’ll Do (major responsibilities)

• Manage day‑to‑day performance, optimization, and reporting across paid search, paid social, and other digital acquisition channels.
• Support growth across a portfolio of three health and wellness brands with multiple audiences, balancing budget, audience strategy, and performance goals across distinct customer segments.
• Own the business‑level scorecard across all three brands: MER, contribution margin, payback period, LTV:CAC, and subscription rate. Treat CPA and CAC as the floor, not the bar — this role optimizes toward profitable growth, not efficient unprofitability.
• Lead creative testing as a primary performance lever. Own a structured testing program across hooks, messaging, formats, offers, and landing pages with clear hypotheses, holdouts, and documented learnings that feed directly back into the creative brief process.
• Bring a modern measurement lens to channel evaluation: incrementality testing, media mix modeling (MMM), and server‑side/CAPI signal quality. Able to articulate where platform‑reported ROAS diverges from actual business impact and advocate for measurement approaches that reflect true incrementality.
• Maintain an informed view of Amazon alongside DTC — including halo effects, cross‑channel attribution, and the role Amazon demand plays in total brand performance. Partner with the Amazon channel partner to ensure paid and retail strategies are complementary; this role should understand how DTC paid activity affects the full funnel, not treat it as a closed system.
• Operate fluently within the compliance requirements of health and wellness advertising: substantiation standards, claim restrictions (structure/function vs. drug claims), platform-level policies, and FTC guidelines. Experience working within similar regulatory guardrails is a plus.
• Identify opportunities to scale profitable growth, improve media efficiency, and reduce wasted spend across the portfolio.

What You’ll Need (knowledge, skills, experience)

• 5–7+ years’ experience in performance marketing, with a track record of owning channel performance and business-level outcomes, not just executing within them.
• DTC marketing experience is a plus.
• Deep expertise and hands‑on experience planning, launching, and optimizing channels including, but not limited to: Amazon, paid social, paid search, display, and video.
• Analytical and data‑driven mindset. Able to synthesize information and turn insights into actions.
• Proven self-starter and ability to balance multiple priorities in a fast‑paced environment.
• Excellent writing skills with the ability to synthesize large amounts of data, put together insights and tell a story.
• Experience using industry standard performance marketing tools. We use Google Analytics, Shopify+, Klaviyo, Ahrefs, and Triple Whale to name a few.
• Fluency in modern measurement infrastructure: server-side tagging, CAPI implementation, incrementality test design, and media mix modeling (MMM); able to identify where platform-reported ROAS diverges from actual business impact and make the case for more accurate alternatives.
• Experience in Health and Wellness is a plus.

Physical Requirements

• Ability to travel occasionally for business needs, including attending meetings, trainings, or company events.
• Sitting for long periods of time.
• Repetitive tasks such as typing and extended periods of computer screen time.
• Handling stress with composure.