Performance Marketing Manager

LumiMeds; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

LumiMeds is a fast-growing telehealth startup focused on weight management and metabolic health. We are a remote-first company with a distributed team, offering ownership and high visibility with leadership.

You will own paid acquisition and lifecycle marketing, driving strategies across major ad platforms while ensuring compliance with healthcare regulations. The role emphasizes growth, experimentation, and optimization without designing visuals, concentrating on testing strategy and

Qualifications

• 5+ years in performance or growth marketing.
• Experience with paid acquisition across major ad platforms and lifecycle marketing.
• Ability to navigate healthcare/regulated advertising constraints.

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads, Reddit, TikTok, Microsoft, and Ad Roll.
• Lead CRO by testing funnels, landing pages, pricing, bundles, and checkout flow.
• Ensure campaigns comply with platform policies and healthcare regulations.
• Build and own lifecycle marketing engine: abandoned carts, post-purchase sequences, win-back flows.
• Monitor CAC, ROAS, CVR, AOV, and LTV with clear reporting.

Skills

Growth marketing

CRO mindset

Analytical thinking

Ownership mindset

Tools

Google Ads

Meta Ads

Reddit Ads

TikTok Ads

Microsoft Ads

AdRoll

Job description

Performance Marketing Manager (Growth & Lifecycle) -

Remote United States

About LumiMeds

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

Location: Remote

About the Role

You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations.

You are not responsible for graphic design — but you must drive testing strategy and performance optimization.

What You’ll Own

1. Paid Acquisition (Core Responsibility)

Own strategy, execution, and optimization across:

• Google Ads (Search, Performance Max, YouTube)
• Meta Ads (Facebook / Instagram)
• Reddit Ads
• Tiktok Ads
• Microsoft Ads (Bing)
• Ad Roll

Responsibilities:

• Manage and scale paid budgets efficiently
• Optimize CAC, ROAS, CVR, AOV, and LTV
• Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels
• Adjust bidding strategies and campaign structure based on data
• Identify scaling opportunities without increasing risk exposure

You must understand advertising restrictions related to healthcare, medical claims, and regulated products.

2. Landing Page & Funnel Optimization (CRO)

• Improve and test multiple funnels
• Recommend landing page structure improvements
• Suggest pricing tests, bundling experiments, and offer adjustments
• Propose creative test variations to the Creative Director
• Improve checkout and subscription flow performance

Important: You do not design visuals, but you drive performance testing strategy.

3. Compliance & Platform Policy Awareness

• Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
• Understand regulated marketing limitations (medical claims, DISCLAIMERS)
• Partner with internal stakeholders to prevent account flags or shutdown risk

4. Lifecycle & Retention (Critical Gap to Build)

Own and build our lifecycle marketing engine:

• Abandoned cart flows
• Post-purchase sequences
• Win-back flows

Goals:

• Increase LTV
• Reduce churn
• Personalize messaging based on behavior

Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred.

5. Analytics & Attribution

• Monitor CAC, ROAS, CVR, AOV, and LTV
• Understand subscription economics (LTV > CAC model)
• Improve attribution clarity across channels

What Success Looks Like

• Scalable paid acquisition without compliance risk
• Improved landing page conversion rates
• Clear reporting and budget confidence

What We’re Looking For

• 5+ years in performance or growth marketing
• Strong hands-on experience with:
• Google Ads (Search, Performance Max, YouTube)
• Meta Ads (Facebook / Instagram)
• Reddit Ads
• Tiktok Ads
• Microsoft Ads (Bing)
• Ad Roll
• Experience in telehealth, healthcare, or regulated products preferred
• Experience with subscription-based businesses strongly preferred
• Strong CRO mindset
• Comfortable operating in a startup environment with ownership

This Role Is Ideal For Someone Who

• Thinks in CAC vs LTV
• Understands platform compliance nuance
• Is analytical but commercially minded
• Can operate without heavy hand-holding

Why Join LumiMeds

• Early-stage growth opportunity.
• Direct impact on company revenue.
• Real ownership of strategy and execution.
• High visibility with leadership.
• Opportunity to shape the marketing foundation of a Telehealth brand.