Growth Marketing Lead

FSAStore.com; United States; On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with company match

Flexible PTO

Professional development support

Job summary

FSAStore.com is hiring a Growth Marketing Manager to lead its growth strategy for Patiently, the new telehealth brand. This individual contributor role involves hands-on management of paid media and direct revenue outcomes. You'll track metrics and optimize the full funnel while collaborating with cross-functional teams.

Ideal candidates will have 4+ years in performance marketing with expertise in channels like Paid Search and Social. The position offers a salary of $95,000 to $125,000 and a range of benefits including flexible PTO and professional development opportunities.

Qualifications

• 4+ years of experience in performance marketing, digital media, or growth.
• Expertise across multiple channels including Paid Search and Paid Social.
• Strong analytical skills and ability to translate data into decisions.

Responsibilities

• Set the foundation for customer acquisition, conversion, and retention.
• Own paid acquisition strategy and execution across multiple platforms.
• Build reporting frameworks and provide insights for leadership.

Skills

Performance marketing

Digital media

Growth strategies

Analytical skills

Communication

Tools

Google Analytics

Excel

Job description

We're looking for a Growth Marketing Manager to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA‑eligible weight loss and wellness care. This is a high‑impact individual contributor role where you’ll be hands‑on in the channels, close to the data, and directly tied to revenue outcomes.

You'll lead paid media execution while partnering cross‑functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you’ll have real ownership over how we grow this business from the ground up.

Responsibilities

• Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
• Own paid acquisition strategy and hands‑on execution across Meta and Google, from campaign architecture through daily optimization
• Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS‑based builds when needed
• Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
• Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
• Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is
• Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions

Qualifications

• Minimum of 4+ years of experience in performance marketing, digital media, or growth
• Deep hands‑on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
• Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day‑to‑day execution
• Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
• Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
• Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief
• Clear communicator who can present complex performance data to non‑technical stakeholders without losing the "so what"
• Self‑directed and highly organized, with a track record of operating effectively in fast‑paced, remote environments

Compensation & Benefits

• Compensation: $95,000 - $125,000
• Discretionary Annual Bonus Eligibility: Up to 15%
• Medical, Dental, Vision, and 401(k) with a company match
• Dependent Care, FSA & HSA accounts
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching

We are a remote first organization and hire within the United States. Refer to the U.S. employment laws for eligibility.

We do not discriminate on the basis of any protected class and provide equal employment opportunity in accordance with applicable laws.