Remote Growth & Lifecycle Performance Marketer

LumiMeds; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

LumiMeds is a fast-growing, remote-first telehealth startup focused on weight management. We seek a Performance Marketing Manager to own paid acquisition across major platforms, optimize funnels, and build our lifecycle marketing engine.

You will partner with leadership to scale growth while ensuring regulatory compliance and data-driven decisions. This role emphasizes experimentation, strong analytics, and ownership in a fast-paced startup environment.

Qualifications

• 5+ years in performance or growth marketing.
• Experience with paid acquisition across major platforms.
• Experience with subscription-based businesses preferred.
• Telehealth or regulated products experience preferred.

Responsibilities

• Own paid acquisition across Google Ads, Meta Ads, Reddit, TikTok, Microsoft Ads, AppLovin, AdRoll.
• Manage budgets and optimize CAC, ROAS, CVR, AOV, and LTV.
• Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels.
• Improve landing page and funnel optimization; test pricing and offers.
• Ensure campaigns comply with platform policies and healthcare regulations.
• Build and manage lifecycle campaigns (SMS, email, abandoned carts, post-purchase).
• Develop analytics dashboards and attribution to guide budget decisions.

Skills

Paid acquisition

CRO

Lifecycle marketing

Analytics

Experimentation

Platform compliance

Tools

Klaviyo

Attentive

Postscript

Job description

LumiMeds is a fast-growing, remote-first telehealth startup focused on weight management. We seek a Performance Marketing Manager to own paid acquisition across major platforms, optimize funnels, and build our lifecycle marketing engine.

You will partner with leadership to scale growth while ensuring regulatory compliance and data-driven decisions. This role emphasizes experimentation, strong analytics, and ownership in a fast-paced startup environment.