Performance Marketing Manager (Growth & Lifecycle) - Remote

LumiMeds; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

LumiMeds is a remote-first telehealth startup focused on weight management. We are hiring a Performance Marketing Manager to own paid acquisition across Google, Meta, Reddit, TikTok, Microsoft Ads, AppLovin, and AdRoll, while optimizing funnels and ensuring regulatory compliance.

You will build lifecycle campaigns and analytics to drive growth. This role emphasizes experimentation, ownership, and high-visibility impact within an early-stage team, with remote work and U.S.

Qualifications

• 5+ years in performance or growth marketing.
• Hands-on with Google Ads, Meta Ads, Reddit Ads, TikTok Ads, Microsoft Ads, AppLovin and AdRoll.
• Experience in telehealth, healthcare, or regulated products preferred.
• Experience building SMS + email lifecycle automations.
• Experience with subscription-based businesses strongly preferred.

Responsibilities

• Own strategy, execution, and optimization across paid acquisition channels including Google Ads, Meta Ads, Reddit Ads, TikTok Ads, Microsoft Ads, AppLovin and AdRoll.
• Lead landing page and funnel optimization, including CRO testing and checkout flow improvements.
• Ensure campaigns comply with platform policies and regulatory requirements.
• Build and optimize lifecycle marketing campaigns (SMS and email) and post-purchase sequences.
• Develop analytics dashboards and monitor CAC, ROAS, CVR, AOV, and LTV to guide budget decisions.

Skills

Paid media management

Lifecycle marketing

Campaign testing

Regulatory/compliance awareness

Tools

Google Ads

Meta Ads

Reddit Ads

TikTok Ads

Microsoft Ads

AppLovin

AdRoll

Job description

Performance Marketing Manager (Growth & Lifecycle) - Remote

Marketing • United States

About LumiMeds

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

Location: Remote

About the Role

You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations.

You are not responsible for graphic design — but you must drive testing strategy and performance optimization.

What You’ll Own

1. Paid Acquisition (Core Responsibility)

Own strategy, execution, and optimization across:

• Google Ads (Search, Performance Max, YouTube)
• Meta Ads (Facebook / Instagram)
• Reddit Ads
• Tiktok Ads
• Microsoft Ads (Bing)
• App Lovin
• Ad Roll

Responsibilities:

• Manage and scale paid budgets efficiently
• Optimize CAC, ROAS, CVR, AOV, and LTV
• Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels
• Adjust bidding strategies and campaign structure based on data
• Identify scaling opportunities without increasing risk exposure

You must understand advertising restrictions related to healthcare, medical claims, and regulated products.

2. Landing Page & Funnel Optimization (CRO)

• Improve and test multiple funnels
• Recommend landing page structure improvements
• Suggest pricing tests, bundling experiments, and offer adjustments
• Propose creative test variations to the Creative Director
• Improve checkout and subscription flow performance

Important: You do not design visuals, but you drive performance testing strategy.

3. Compliance & Platform Policy Awareness

• Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
• Understand regulated marketing limitations (medical claims, DISCLAIMERS?)
• Partner with internal stakeholders to prevent account flags or shutdown risk
• Maintain a risk-aware scaling strategy

4. Lifecycle & Retention (Critical Gap to Build)

Own and build our lifecycle marketing engine:

• SMS automation
• Email automation
• Abandoned cart flows
• Post-purchase sequences
• Subscription retention campaigns
• Win-back flows

Goals:

• Increase LTV
• Improve retention rates
• Reduce churn
• Personalize messaging based on behavior

Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred.

5. Analytics & Attribution

• Build reporting dashboards
• Monitor CAC, ROAS, CVR, AOV, and LTV
• Understand subscription economics (LTV > CAC model)
• Improve attribution clarity across channels
• Inform budget allocation decisions using data

What Success Looks Like

• Scalable paid acquisition without compliance risk
• Improved landing page conversion rates
• Strong subscription retention engine
• Predictable unit economics
• Clear reporting and budget confidence

What We’re Looking For

• 5+ years in performance or growth marketing
• Strong hands-on experience with:
• Google Ads (Search, Performance Max, YouTube)
• Meta Ads (Facebook / Instagram)
• Reddit Ads
• Tiktok Ads
• Microsoft Ads (Bing)
• App Lovin
• Ad Roll
• Experience in telehealth, healthcare, or regulated products preferred
• Experience with subscription-based businesses strongly preferred
• Strong CRO mindset
• Experience building SMS + email lifecycle automations
• Comfortable operating in a startup environment with ownership

This Role Is Ideal For Someone Who

• Thinks in CAC vs LTV
• Enjoys structured experimentation
• Understands platform compliance nuance
• Is analytical but commercially minded
• Can operate without heavy hand-holding

Why Join LumiMeds

• Early‑stage growth opportunity.
• Direct impact on company revenue.
• Real ownership of strategy and execution.
• High visibility with leadership.
• Opportunity to shape the marketing foundation of a Telehealth brand.

LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.

Please note: This role requires professional-level English communication and availability to work U.S. business hours.